The true FUJIFILM Business Innovation - Part 1
This article was produced by FUJIFILM Business Innovation and is being published by the New Zealand Herald as advertorial.
In today’s business landscape, organisations are grappling with a multitude of technological challenges, including a shortage of IT talent, more stringent ESG regulations, and the accelerated progression of AI. Compounding these challenges are intrinsic practicalities – uncertainty about where to begin, difficulty in assessing return on investment, and the complexity of coordinating with multiple vendors.
One firm has emerged as a proactive problem solver in this space. In this article, we take a close look at this company and examine the key success factors behind its effective business DX, which is the foundation of future growth.
A One-Stop DX Partner
The company is FUJIFILM Business Innovation. More than a vendor or system integrator, this company is a one-stop DX partner. Kikuchi, who leads the company’s overseas business, explains, “To provide sustainable and comprehensive support for digital transformation, we’ve had to renew the traditional approach.”
Every company differs in its level of DX maturity, existing business partners, and employees’ digital literacy. As a result, there is no single right answer – solutions are countless, and the combinations of technologies to be implemented are equally vast. “What sets us apart,” Kikuchi adds, “is our extensive familiarity with a broad range of global solutions, both our own and those of other companies. This allows us to identify and deliver the optimal solution for each customer. This discernment is highly valued today – and is a key reason so many companies trust us, backed by our extensive experience in this field.”
We Don’t Sell Products – We Sell Solutions
“Introducing technologies or systems that don’t align with a company’s specific circumstances can be completely ineffective and, in some cases, may even hinder productivity,” says Takizawa, who is Marketing Manager of the Business Solutions Division at FUJIFILM Business Innovation and, along with Kikuchi, has implemented solutions at numerous companies. While the company does introduce new products, Takizawa emphasises that this is the means to reaching its goal – not the goal itself. “Our objective is to guide each client’s digital transformation toward the right solution.” This is achieved by strengthening capabilities step by step, following a series of clearly defined phases – an approach that forms the foundation of the company’s own DX theory.
“Each of these phases takes time to implement. They require careful long-term planning, strategic decision-making, and the determination to see it through. That’s exactly what we offer”.
Blurring the Boundaries Between Analogue and Digital
What are the key initiatives in each of these phases? At the core of Phases 1 and 2 are next-generation Multifunction Printers (MFPs). “While MFPs are still often viewed as simple output devices for printing and copying, they are actually much more than that. They are critical information gateways that support data input for corporate digital transformation and IT solutions.”
To take digital transformation to the next level, companies need to digitise analogue information with speed, accuracy, and minimal resource consumption. Establishing this ‘entry infrastructure’ – the bridge between analogue and digital – is an essential first step that cannot be overlooked.
The MFP’s evolution is no longer just about achieving faster speeds or lower costs. Takizawa explains that the real game changer is business-process automation: “In workplaces that handle large volumes of documents, manual input often creates bottlenecks. By removing that bottleneck, we enable employees to focus on higher-value tasks and core business activities.”
Entrusting Advanced IT Infrastructure and Security to the Experts
What should companies tackle next? In this phase, the focus shifts to constructing and operating an advanced IT environment – without overburdening internal systems. A highly effective approach for this is managed IT services – end-to-end support for a company’s entire IT operation.
Experiencing rapid growth in recent years, these services offer outsourced support for everything from server operations, endpoint management, and network monitoring to help-desk functions, backup, and disaster recovery. FUJIFILM Business Innovation itself provides such solutions through its IT Expert Services, providing one-stop support for IT operations, optimisation, and long-term strategic planning.*
“By leveraging these services, companies can reassign internal talent to more strategic roles – an ideal approach in today’s labour-constrained environment.,” says Kikuchi.
* Service availability and details may vary by region. For further information, please contact us directly.
In the second part of this article, we will take a close look at the specific DX solutions proposed by FUJIFILM Business Innovation to help organisations maximise their capabilities.