On May 15, the new Farro Fresh will open at 34 Westmoreland St, Grey Lynn and 70 staff had already been employed, she said.
About 30 people would work at Trader Jacks in Hamilton.
Critics said budget-conscious Waikato shoppers forced Farro to change to Trader Jacks, going downmarket with the type of goods it was offering because locals would not pay the high prices which worked so well in Auckland.
Some people were surprised by the name change in such a short space of time. Farro opened only nine months ago at The Base.
Last year, the Mt Wellington Farro won the Auckland Central Business Awards Excellence in Retail category, sponsored by the Herald. It opened in 2006, specialising in New Zealand-produced artisan food.
Staff there are trained to give advice and guest chefs present cooking demonstrations with in-store tastings.
Since opening, Farro says it has achieved sales growth of an average of 65 per cent per year and staff numbers had risen from 16 to a team of 180 across three stores.
Draper said the business had grown mostly by word of mouth.
Progressive and Foodstuffs are also on a big expansion drive, developing 39 new or replacement supermarkets, worth nearly $600 million, throughout New Zealand.