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Tourism

Hobbits changing tourism

Middle-earth mania, strong marketing campaigns and economic growth are reasons for an increase in tourists from Asia and the Americas, says a new survey.

Travel

Piopio: Hoggets and hobbits

Danielle Wright takes her family in search of small, hairy footprints on a movie location tour in Piopio.

New Zealand

Hobbits, dwarves arrive in Wellington

Hobbits, dwarves and wizards have transformed Wellington into Middle-earth today, touching down in the capital ahead of tomorrow's The Hobbit world premiere.

Entertainment

Vampires eclipse the hobbits

For all the hype, controversy and links to 100 per cent Pure New Zealand, Sir Peter Jackson's Hobbit film rated only third on Kiwi movie-goers' excitement meters, beaten by vampires and superheroes.