Return to roots reaps rewards

Chris (left) and Mike Bayley of Bayleys Real Estate. Photo / Supplied

The Royal Institution of Chartered Surveyors has awarded Bayleys Real Estate its award for the Best Commercial Sales Agency at the organisation's annual global market review held in Auckland.

Bayleys was presented with the award by the institution's Oceania managing director, Kaye Herald.

The international award, for outstanding sales achievements, recognised Bayleys' ability to combine traditional real estate marketing techniques with digital technology and extensive buyer networks.

"Bayleys identified its operations as a nationwide agency in New Zealand's key population centres as crucial to underpinning all marketing initiatives," Herald said.

"It is a tribute to Bayleys that, in a particularly difficult market, the company's focus ultimately resulted in the best commercial sales figures of any New Zealand real estate agency."

Bayleys managing director Mike Bayley said the judging criteria for the award "spanned a pretty tough year" for the commercial property market.

"However, those tough times challenged Bayleys to look at how we delivered results - not only in the marketing of properties, but also in managing the sales processes through to successful conclusions for our customers.

"In essence, Bayleys returned to the roots of successful real estate selling - that is, staying close to our customers and understanding how they operate, marketing to the widest possible potential buyer database, and relying on sales colleagues within the company for support, guidance and ultimately, getting deals done.