Hargreaves says JLL is continuing to work with Aviva Investors on the Shore City property, which will see positive changes in post Westfield's era." Jeremy Chai, fund manager for Aviva Investors, identified Takapuna's affluent demographic as a factor in their decision to purchase, with a view to making the centre more relevant to the needs of Takapuna's residents.
"Understanding the source of the resurgence in retail is critical, but more importantly identifying its future potential is what seals the deals." Hargreaves says.
Jones Lang LaSalle's in-house demographer, Angela Webster, says she uses a number of methods to identify potential retail investment sites including business types, alternatives and competitors, drive times, unit boundaries, urban area, traffic flows, residential distribution and predicted population growth.
"From our comprehensive demographic analysis, investors are aided to understand whether the potential purchase of an asset makes economic sense. This type of analysis also assists in the proactive management of shopping centres," Webster says.
Peter Young of Jones Lang LaSalle, manager of the Metro Centre in Auckland's Queen St, says there is no doubt that "information collation leads to outperformance".
"Leveraging off our data capturing systems and working symbiotically with the owners resulted in our recently signed Carl's Jr into the Metro Centre. This is one of the USA's top-five largest fast-food chains, and will arguably be Auckland CBD's largest retail deal so far in 2012."
According to Lang LaSalle Research, over the first half of 2012 there were around 70 retail lease transactions in Auckland's CBD, with a large proportion on smaller sites in the Queen Street Markets at 239 Queen St.
Director of valuations, Dale Winfield, says Jones Lang LaSalle recently undertook due diligence valuations for the purchases of The Plaza, Hastings and The Mall, Upper Hutt which transacted in the sub $20 million category. "Both centres have been purchased with an aim to reposition the centres through securing longer tenure of anchor tenants, while looking to enhance the retailer mix on offer," Winfield says.
"In addition, we are seeing increased demand for quality stand-alone retail assets supported by captive catchments from syndicators seeking to fill excess demand."