Luxury home put on the market

This is the second time in three years the house has been listed for sale. Photo / Supplied

Richlister John Copson is selling his multi-million dollar seafront slice of paradise.

As the Auckland market soars to new heights the property developer is making a fresh bid to find a new owner for his stunning Milford waterfront home.

It's the second time the $6.45 million East Coast Bays home has been listed in three years, after failing to attract a buyer in 2012.

The 448m2 two-storied Hamptons-style home boasts four bedrooms, three bathrooms and several living areas.

The house has four bedrooms, three bathrooms and several living areas. Photo / Supplied

With waves lapping just metres from the front living area the 941sqm property also features an outside entertainment area with shaded in-ground swimming pool and garaging for up to four cars.

The weatherboard property also boasts unobscured north facing views from living areas that stretch across the Hauraki Gulf to Whangaparaoa Peninsula.

Bayleys agent Winston Kidd described the Saltburn Road home as a sensational property and designed to take full advantage of the unmatched seascape.

"It's amazing to get a home on the beach and in a due north position,"said Kidd.

"The home has been orientated to get views that are framed by the windows and look just like paintings," he said.

The home, listed last week, was being sold by negotiation.

"Properties on this beach front location of this calibre sell well above their current CV," he said.

The prime waterfront property was expected to appeal to international buyers as well as the local market.

Copson, who founded the Crown Group and behind a controversial shopping centre development in Takapuna, was not able to be reached for comment.