Even in department stores throughout Europe, it is hard to escape Auckland. That is because of the widespread presence of a Dutch clothing range called NZA New Zealand Auckland. According to the manufacturer, the brand reflects the diverse natural riches and cultural heritage of the city. It speaks of a
Editorial: World-class Auckland: much at stake
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In remedying deficiencies and driving towards a world-class rating, there will always be the temptation to make drastic changes. But the emphasis for Auckland should be building on what is good and already in place. We can learn from and adopt ideas that have succeeded elsewhere, but in most respects that should be a grafting process, not a recipe for upheaval.
It is, after all, the city's present shape that attracts so many newcomers. That appreciation is also shared by most long-time residents.
Auckland has all the basic preconditions necessary to be a world-class city. In addition to its natural advantages, there is a cultural vibrancy. The Herald series will look at how the obvious potential can be transformed into an urban success story. It is an undertaking in which we all have a significant stake.