A Swedish expert told Auckland Council last week that if New Zealand had the same rate of crashes as Sweden, 200 fewer people would be dead every year. Sweden has had a zero target road toll strategy for the past 20 years.
"I've already signalled to officials, as we did during the campaign, that we want to investigate what a zero approach would look like in New Zealand," Genter said on Radio NZ's Morning Report.
"People will make mistakes, and it's our responsibility as the people building the infrastructure, designing the roads, designing the transport system, to do as much as possible to minimise harm."
She said one reason the road toll was higher was that people were driving more and the average age of a vehicle had risen to 14 years.
"We have to do what we can to improve the safety of the roads ... and then we also have to look into [making] it easier for people get around without using a car.
"We're going to have a huge focus on making it safe for kids to walk and cycle to school, we're going to invest in rapid transit in our cities, we're looking at regional passenger rail, and we're looking at rail and coastal shipping for freight which will get some of the big trucks off our roads."
Genter said younger drivers and male drivers tended to take more risks.
"We have to ensure that people are well trained, that people understand the risks. Nobody wants to be getting the phone call telling them their loved one or their friend has been killed or seriously injured in a car crash."