NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / New Zealand

Zeitgeist: Rich people want to pay more tax. Why don’t we let them?

Vera Alves
By Vera Alves
NZ Herald Planning Editor and Herald on Sunday columnist·NZ Herald·
13 May, 2023 05:00 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Super rich New Zealand families are paying a median tax rate of 9.4 per cent compared with middle wealth New Zealanders paying 20.2 per cent. Animation / Ben Cummins

Today I’m taking a break from talking about the Kardashians and whatever else “the internet is talking about” and, rebelling against this column’s own tagline, I’m going to talk about what the internet is not talking about enough but should.

This week, a group of 97 wealthy people in New Zealand co-signed a letter telling the Government they should be paying more tax.

Nearly 100 of the wealthiest New Zealanders wrote, in a letter to the Government, that they are “frustrated” by how little tax they pay. Think about that for a second: imagine feeling frustrated at feeling like you don’t pay enough tax.

Meanwhile, according to new research, almost half of Kiwis now worry about money daily or weekly - equating to 300,000 more than last year.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

So let me, a person who is not entirely sure she knows what the word inflation really means and who hyperventilates at the mere thought of logging into her online banking, be the voice of these unheard rich people, saying something I never thought I’d say: for God’s sake, listen to these rich people.

Ecostore founder Malcolm Rands also signed the letter.
Ecostore founder Malcolm Rands also signed the letter.

“We want to pay more,” they wrote in a letter addressed to Revenue Minister David Parker. “Some of us have built businesses from scratch and celebrate profit when it serves the public good. But we know that in our working lives, we have benefited from the infrastructure paid for by the taxes of past generations: the roads, the hospitals, the schools,” the letter also stated.

These people - among them Les Mills CEO Phillip Mills, Ecostore founder Malcolm Rands and Dame Susan Devoy, among others - are acknowledging that they do not pay enough tax on the income they make from the businesses they built in Aotearoa.

And before you get into your email account to tell me they can just pay more tax if they want to, let me point this out to you now: apparently, they can’t. Tax laws, as they stand, do not allow for voluntary tax payments like that. As an IRD spokesperson told Newsroom this week, “If someone pays Inland Revenue more than we believe they are legally required to, we automatically refund that to them.”

Advertisement
Advertise with NZME.

An IRD report last month found that the wealthiest New Zealanders pay tax at half the rate of ordinary people in the country. Often that’s because much of their income is capital gains.

According to estimates by Treasury, a quarter of all household wealth in New Zealand is concentrated in the hands of the richest 1 per cent. A large bulk of the other 99 per cent would very much like to stop losing sleep over their grocery bills. These two things are not entirely unrelated.

I’m not saying this is an easy fix, but if there is one thing the pandemic showed us it is that the Government can make big, bold decisions in a hurry when it deems them urgent enough. Parents in New Zealand today are going without dinner so their kids can have a meal. The average person often feels one or two unforeseen expenses away from total financial ruin. How is this not an urgent issue?

It is exhausting to watch people in suits and ties wave their arms about and pretend this is all very tricky. It should not matter whether it’s tricky and gets put in the “too hard basket”. The “too hard basket” is precisely where those in government should be pulling things from to solve them.

Sure, you don’t have to listen to me, I don’t think I’ve ever won a game of Monopoly in my life so I’m not going to suggest any ideas for how to fix a broken tax system. But I am going to point out that things are not looking great at the moment and so maybe we should consider trying something new and listening to a few suggestions, including the ones from people who clearly know a thing or two about a thing or two.

Whatever the solution is, wanting a fairer tax system for everyone should not be a controversial take.

Save

    Share this article

Latest from New Zealand

New Zealand

Police hold concerns for missing Auckland teen who left home address

29 Jun 09:38 AM
New Zealand

Police investigate unexplained death in Canterbury town

29 Jun 08:37 AM
New Zealand

Tenant in fight with Kāinga Ora over dogs evicted after repeated abuse

29 Jun 08:00 AM

Engage and explore one of the most remote places on Earth in comfort and style

sponsored
Advertisement
Advertise with NZME.

Latest from New Zealand

Police hold concerns for missing Auckland teen who left home address

Police hold concerns for missing Auckland teen who left home address

29 Jun 09:38 AM

The 17-year-old was last seen in Albany on Friday.

Police investigate unexplained death in Canterbury town

Police investigate unexplained death in Canterbury town

29 Jun 08:37 AM
Tenant in fight with Kāinga Ora over dogs evicted after repeated abuse

Tenant in fight with Kāinga Ora over dogs evicted after repeated abuse

29 Jun 08:00 AM
Govt adds 2 years to prison sentences for assaults on first responders, prison officers

Govt adds 2 years to prison sentences for assaults on first responders, prison officers

29 Jun 06:24 AM
There’s more to Hawai‘i than beaches and buffets – here’s how to see it differently
sponsored

There’s more to Hawai‘i than beaches and buffets – here’s how to see it differently

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP