Police hope the videos will inspire people to become police officers, especially those in ethnic minority communities.
Ms Jones said the first video exceeded expectations for the campaign, reaching more than three million Facebook feeds with more than 800,000 views and more than 30,000 likes, shares and comments.
"We set out to tell a compelling story about the special type of person who chooses to be a police officer, and at the same time reach out to like-minded people in the community to join us.
"We wanted to encourage conversations within our target group of 18 - 29 year olds and it's great to see that now happening on a number of online channels."
People who say they would have stopped were " just the kind of person NZ Police is looking for," Ms Jones said.
"We want to attract people who care and who want to make a positive difference."
NZ Police want to recruit 400 cops this year.
The recruitment campaign will mainly be promoted online and specifically aims to reach out to 18 - 29 year olds, and in particular Maori, Pasifika, Chinese, Indian, Latin American, African and Middle Eastern people to better represent the country's diverse communities.