The pursuit ended a short time later when one of the chasing cars got in front of the victim's and struck its front, while another vehicle rammed into the back.
Several occupants then got out and took to the driver with what police described as "crowbars and other weapons".
The attack was witnessed by several other stunned drivers.
'We have spoken to about four people so far who witnessed it but there were others in that area and we would like to hear from them."
One in particular police want to hear from is a woman who stopped and briefly spoke to an officer at the scene.
The driver was taken to Hawke's Bay Hospital for treatment, but was released later in the day.
The passenger was not badly injured as the group appeared more intent on attacking the driver.