NZ Herald
  • Home
  • Latest news
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather forecasts

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
    • The Great NZ Road Trip
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
    • Cooking the Books
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • What the Actual
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / New Zealand

Win a wife contest stays, with a name change

By NZ Herald staff
Herald online·
16 Feb, 2011 06:15 AM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Promotion of the competition on The Rock's website has been replaced by news of the announcement.

Promotion of the competition on The Rock's website has been replaced by news of the announcement.

A radio station's controversial 'win a wife' competition is going ahead - with a tongue-in-cheek name change - despite allegations it devalues marriage and violates human dignity.

The Rock's 'Win a Wife' promotion offered the chance to fly to Ukraine for 12 nights, be given $2000 spending money, and choose a bride from the 'Endless Love' agency.

A statement on the The Rock's website this morning said due to "growing concern and controversy", station management would make a special on-air announcement on 'Win a Wife' at 5pm.

All promotion of the competition on the station had been replaced with a notice about the announcement.

The announcement was that the name of the competition was being changed from 'Win a Wife' to 'Win A Trip To Beautiful Ukraine For 12 Nights And Meet Eastern European Hot Lady Who Maybe One Day You Marry' competition.

The competition has sparked anger among MPs and the New Zealand Ukranian community and prompted a letter of complaint from the Ukrainian embassy in Australia.

Advertiser Harvey Norman issued a statement to a Facebook group opposing 'Win a Wife' saying it does not support the competition.

ASB Bank said it had no association with the promotion and would not target advertising to support it.

The station's decision to change the competition's name comes after complaints to The Rock and the Broadcasting Standards Authority (BSA) from Ukranian officials.

Ukrainian Ambassador to Australia, Valentyn Adomaytis, wrote to the BSA accusing The Rock of reducing marriage to a "cattle auction".

His letter called on the station to pull the competition as it was derogatory and could cause future social trauma and legal problems.

"The Embassy of Ukraine, the existing Ukrainian New Zealand community and general public opinion in your country... take it as the indecent demonstration of low taste and cultural standards as well as utter disrespect and violation of human dignity directed not only at Ukranian women but at the entire better part of the humankind."

Ukrainian Association of New Zealand chairwoman Nataliya Poshyvaylo-Tolwer said the contest was a shameful promotion stunt which promoted the idea Ukraine is a place to go to pick up wives.

"It is very offensive.

"I am a tall blonde woman and I hold a public speaking job and the first thing I get asked 90 per cent of the time is 'did you get here by the internet'. It doesn't matter that I have a degree in business economics or all my other achievements. This is just perpetuating that stereotype.

"We have jobs. We are contributing to New Zealand society."

The small size of the 700-strong New Zealand-Ukrainian community made it a "soft target" for The Rock, she said.

"It's going too low. We can't defend ourselves. It's treating us like second-class citizens."

Former Green MP and social activist Sue Bradford earlier slammed the contest, saying it should be pulled.

Labour's Women's Affairs spokeswoman Carol Beaumont said she was "appalled" by the promotion, as it treated women as commodities.

Entrants to 'Win a Wife' were asked to fill in a quiz which The Rock said was to "weed out the no-hopers and time-wasters".

Five finalists would be subjected to character assessment from friends and family and psychometric testing and suitability for marriage testing by a psychologist appointed by MediaWorks.

The Rock programme director Brad King told NZPA last week the station had received a "massive reaction" from all over the country.

"Some people think it's a little stupid, others see it as what it is, a tongue-in-cheek idea that gives someone the opportunity of a lifetime to travel on an all expenses paid trip to the Ukraine," he said.

Discover more

New Zealand

'Win a wife' competition sparks outrage

08 Feb 10:50 PM
New Zealand

Companies asked to pull ads over 'Win a wife' competition

11 Feb 02:58 AM
New Zealand

Ukrainians offended by 'win a wife' competition

11 Feb 03:49 AM
New Zealand

Announcement due on controversial 'win a wife' contest

15 Feb 09:26 PM
Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.
Save

    Share this article

Latest from New Zealand

New Zealand

Watch: Major highway blocked by slip, Auckland flights delayed as intense storm strikes

09 May 08:09 AM
Crime

Man's 11-day crime spree targets police by spitting and threatening to kill staff

09 May 08:00 AM
New Zealand

Auckland War Memorial Museum closed to public after asbestos discovery

09 May 07:49 AM

One tiny baby’s fight to survive

sponsored
Advertisement
Advertise with NZME.

Latest from New Zealand

Watch: Major highway blocked by slip, Auckland flights delayed as intense storm strikes

Watch: Major highway blocked by slip, Auckland flights delayed as intense storm strikes

09 May 08:09 AM

Motorists are being warned to expect hazardous driving conditions.

Man's 11-day crime spree targets police by spitting and threatening to kill staff

Man's 11-day crime spree targets police by spitting and threatening to kill staff

09 May 08:00 AM
Auckland War Memorial Museum closed to public after asbestos discovery

Auckland War Memorial Museum closed to public after asbestos discovery

09 May 07:49 AM
'We've had enough': Red Square protest opposes pay equity changes

'We've had enough': Red Square protest opposes pay equity changes

09 May 07:21 AM
Connected workers are safer workers 
sponsored

Connected workers are safer workers 

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • What the Actual
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven CarGuide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP