KEY POINTS:
Jos Mason lost her husband, Leon, less than four weeks ago but says there is no time to waste when it comes to getting drink-drivers off the road.
Mr Mason, 33 and a father of two, was one of three motorcyclists killed when a car driven by repeat
drink-driver Gordon Armstrong crossed the centre line near Rotorua.
Now Mrs Mason has launched a website called Bikers Against Drunk Drivers or BADD.
"It's trying to change people's attitudes," she says.
"It's also to help me to focus, to get through my grief."
Mr Mason's friends, Simon Short and his partner, Toni Dommerholt-Purchase, were also killed in the April 29 crash.
Armstrong, who had four drink-driving convictions and was unlicensed, had been drinking through the night and was over the limit when the crash happened at midday. He died of his injuries the next day.
The BADD website, launched yesterday, had had almost 800 hits by 7pm.
Mrs Mason began the site as a tribute to her "lover, husband and buddy" and paints a vivid picture of her loss in a section called "Lives Destroyed", which recounts her hours after the crash and her husband's death in surgery.
She hopes to turn BADD into a non-profit organisation to lobby for tougher penalties and deterrence for drink driving.
On the site, she asks: "Since when is it OK to let serial killers drive our roads?"
She told the Herald that the present penalties were too soft, pointing to the example of a Kaingaroa man with eight drink-driving convictions who last week told a judge: "I think there are some drink-drivers who can drive."
"It sickens me that this behaviour is a joke to this man," Mrs Mason said.
"What if someone kills a member of his family?"
The man, Richard Mori Maxwell, 42, was sentenced to a year in prison and disqualified from driving for 18 months, but was granted leave to apply for home detention.
Mrs Mason does not support lowering driver alcohol limits, saying it would not change repeat drink-drivers' attitudes, but wants to do more research on existing legislation to determine which changes would be most effective.
She said talk of clampdowns on boy racers this week, after the death of Scott Finn in an illegal Tauranga street race, should also apply to others driving illegally. "If we can confiscate boy racers' cars, why can't we confiscate unlicensed drivers', disqualified drivers' and drunk drivers' cars when caught in the act?"
The BADD website promotes more consistent use of the *555 system for reporting dangerous driving, as well as online to the police website.
Mrs Mason came up with the name for the site because of her husband's love of motorbikes.
She has also emailed other organisations with similar acronyms, such as Mothers Against Drunk Drivers, to let them know of her aims.
Mrs Mason has retrieved her husband's wrecked motorbike from police and eventually hopes to use it on tours of secondary schools to speak out against drink-driving.