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Opinion
Home / New Zealand

Why Kiwis love their utes (and why losing one hurts so much): Glenn Dwight

Glenn Dwight
Opinion by
Glenn Dwight
Studio creative director and occasional writer ·The Country·
7 Mar, 2026 04:00 PM5 mins to read
Glenn Dwight is the studio creative director – regional at NZME and an occasional writer for The Country.

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The ute was born to do everything. Work. Family. Church. Farm. Sport. Photo / John Borren

The ute was born to do everything. Work. Family. Church. Farm. Sport. Photo / John Borren

Recently, I was told a mate’s ute had been stolen from Hamilton Airport.

But before anyone starts sharpening pitchforks and declaring Hamilton the crime capital of the Southern Hemisphere, I should point out that I was also told this is only the second time a vehicle has been stolen from the airport.

That is not official data, just something someone said with confidence, which in New Zealand often counts as a hard fact.

But my issue is not the theft itself. Bad things happen everywhere. My issue is what was taken.

Because this was not just any vehicle.

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This was a ute.

And not one of those show pony utes you see cruising urban streets, playing a silent but aggressive game of “my ute is bigger than your ute”.

This was a working ute.

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The sort of ute that might tow a trailer with a show pony if the owner were a shower of ponies, but because the owner is a dairy farmer, the ute does dairy farming things.

Real things. Like early mornings. Mud. Gates. Feed. More feed. And navigating tracks that can best be described as “rustic”.

I know the owner well, and he was genuinely devastated. Not mildly annoyed. Not insurance-claim inconvenienced. Properly gutted.

Which got me thinking about our national fascination with the ute, and why losing one feels less like losing a vehicle and more like losing your favourite pair of boots; the ones that fit properly and almost know where they’re going without your input.

I know I have my own long-running love affair with the ute.

It started in childhood with my dad’s bright yellow Morris Minor ute, known affectionately as “Old Yellow”.

It was slow, loud, and had the turning circle of a small suburb, but it was magnificent in the eyes of a 7-year-old.

Later, I developed a deep affection for the mighty Trekka.

While I’m not sure 13-year-old Glenn would have had a poster of a Trekka on his wall (next to the one of Martin Crowe executing the perfect cover drive), I suspect my appreciation for a Trekka comes with time, and perhaps a weakness for its backstory as the ultimate Kiwi battler.

Battling average looks, age, and underperformance. All relatable.

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But it’s not just me. As a country, we all share this ute affection.

Just think of the Ranger, Ranger, Ranger, Ranger ad.

It rings painfully true on Kiwi roads. You can sit at an intersection and count them like sheep.

In fact, maybe they are the new sheep, and New Zealand will soon be known as the nation of 4 million people and 7 million utes.

I’m sure our friends across the ditch are already working on ute jokes to replace the sheep ones.

Which is rich, coming from a country that still insists it invented the pavlova.

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So what is it about the ute that brings more passion than watching a haka from a team in black?

Let’s start with the name, because the ute is one of the few vehicles in the world that comes with its own cultural disclaimer.

If you call it a truck, chances are you are driving a Dodge Ram and have very strong feelings about parking spaces.

If you call it a ute, you are firmly on the Kiwi (Aussie) ute route.

That is route as in the road, not the other root, although that has probably happened many times too. After all, the ute is almost a vehicular aphrodisiac.

But before this article turns into the Mills and Boon of vehicles, let’s get back to the name itself.

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The word “ute” comes from “utility”, which feels fitting.

The original ute was designed in Australia in the 1930s after a farmer’s wife reportedly wrote to Ford asking for a vehicle that could go to church on Sunday and carry pigs to market on Monday.

That is peak Australasia right there. Practical. Respectable. Slightly muddy. All with heavenly guidance.

The ute was born to do everything. Work. Family. Church. Farm. Sport. And that versatility stuck.

In New Zealand, the ute became more than transport. It became a symbol.

It said something about who you were and what you did, or at least what you wanted people to think you did. It said you were capable.

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That you might, at any moment, need to tow something, fix something, or help someone move (thanks, Daniel).

And yes, although most of the time a lie, it said you could back a trailer.

Year after year, they dominate sales lists, dominate roads, and dominate conversations at rural supply stores.

Even people who do not need a ute want one, just in case a situation arises where you suddenly need to take the pigs to market after the morning church service.

All of this highlights why having your ute stolen hurts so much.

So yes, this is a light-hearted article about utes. About names, nostalgia, and national identity. But it is also a quiet plea.

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In the words of the late Graham Bell, if you know the scumbag, goon, or idiot who stole this ute, please contact the police.

Because what could be a better ending to this story than the reunion of a man and his ute?

  • Glenn Dwight is the studio creative director – regional at NZME and an occasional writer for The Country.
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