What should the NZRU do to become more profitable?

The NZRU has announced a loss of $15.9 million for 2009 at its annual meeting in Wellington, attributing it to the impact of the global recession, along with investments in hosting the 2011 rugby World Cup.

The latter contributed $6.3 million towards the loss although $4.2 million of that was on paper only due to accounting practices and will be recouped by 2011.

It was the operational loss of $9.6 million that most concerned chief executive Steve Tew, although he was pleased his organisation's frugal approach last year restricted the damage at a time of worldwide financial malaise.

Measures included freezing NZRU salaries and providing no programme for the New Zealand Maori side among other on-field cutbacks.

What should the NZRU do to become more profitable? Here is the latest selection of Your Views: