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Home / New Zealand / Wellington

Bidding war starts over heart-shaped chip which may find you love

Sammy Carter
Sammy Carter
Journalist·NZ Herald·
20 Mar, 2026 04:02 AM2 mins to read
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A heart-shaped chip is on auction on Trade Me.

A heart-shaped chip is on auction on Trade Me.

Over 250 people’s watchlists are yearning for a heart-shaped chip which might “make your love life better”, according to a popular Trade Me listing.

With 50 bids and a week left on the auction, bids for the ready salted chip sit at $100.

“Kiwis have a great sense of humour and they love to find the extraordinary in everyday food items,” Trade Me spokeswoman Tiana Barns said.

The listing has more than 13,000 views.

The seller, hOllyst, told bidders the proof of the crisp’s Cupid properties is in their own love for chippies - given they’d had four mini bags in one day.

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A heart shaped chip is on auction on Trade Me.
A heart shaped chip is on auction on Trade Me.

The chip is safely sitting in a sealed Ikea container, the seller said, and will come with the original Bluebird mini chip packet.

Barns said Trade Me has seen several “quirky, heart-shaped items” pop up over the years, so it’s become a tradition to see what these novelty snacks will fetch.

“It just goes to show that Kiwis can find a bit of fun and value in almost anything.”

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In 2023, another heart-shaped chip was Trade Me’s most-viewed auction of the year. It sold for $20,000, which was donated to Starship.

Just last month, someone found a heart-shaped potato in their garden and auctioned it off for Valentine’s Day, making $100.

A heart-shaped potato was sold last month for Valentine's Day.
A heart-shaped potato was sold last month for Valentine's Day.

Watchers of the auction chipped in with comments on the lucky Bluebird crisp.

“Has this chip helped you find love? Need proof of love,” one asked.

“I’m needing the huzz,” another wrote.

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“Does this chip come with a man? asking for a friend,” one questioned.

“I want to buy this and SNAP IT IN HALF AND GRIND IT UNDER MY SHOE just like my soon to be ex did to my heart!” one passionate commenter said.

The auction closes next Thursday at 7.58pm.

Sammy Carter is a journalist for the New Zealand Herald covering news in the Wellington region. She has previously worked at the Rotorua Daily Post.

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