Weight problem will end ad mag's delivery in city

A bulky real estate advertising publication is about to axe deliveries to central Auckland letterboxes partly because of the product's weight.

Property Press, with a readership of 723,000, will stop mailbox drops in the area next month and tell people to instead pick up copies from street baskets or boxes.

The give-away publication's expanding bulk, combined with a growing number of consumers rejecting junk mail, created a headache for the publisher, ACP Media.

Copies of the area-specific advertising product have become so huge that mailbox delivery in the central area is now considered a major problem.

And consumers' chucking away around 19 tonnes of Property Press a week is considered an environmental issue.

Pat Houlihan, the publication's general manager, said an issue of Property Press could be up to 280 pages and weigh almost 1kg, nine times heavier than most community newspapers.

Copies would still be delivered in many other parts of Auckland such as the North Shore, eastern and western areas and would be put in letterboxes in other parts of the country, including Rotorua, Manawatu, Bay of Plenty and in the South Island, Mr Houlihan said.