New Zealanders not only love chocolate and icecream, we also love the companies that make them.
Cadbury maintained its top spot as the country's most trusted brand for the fourth year running, followed by Tip Top in second place.
Food was at the heart of our priorities inthe Reader's Digest survey of trusted brands, with Sanitarium, Heinz Watties and Griffin's also featuring in the top 10.
In Australia, only three of the most trusted brands were food manufacturers.
Fisher & Paykel ranked third equal with Sanitarium in the New Zealand list, making it the most trusted whiteware brand, while Panadol, at number six, was winner of the health and wellbeing category.
Toyota was most trusted car-maker, ranking 12th, while mobile phone brand Nokia shared 14th place with New Zealand Post, the most trusted retailer.
Subway was most trusted fast food, at number 23, and Air New Zealand the most trusted airline, at 36.
The computer brand top placing went to Hewlett Packard (41=) and most trusted credit card was Visa (44).
The country's most trusted bank was Kiwibank (37), ranking well above ASB Bank (79) and National Bank (80).
