Ms Pollock said it had been "10 years of idyllic picnicking, partying, eating and wine-tasting in a stunning location".
Held annually at the "Cliffs" Riverside Reserve on the banks of the Ruamahanga River, the festival celebrates the beginning of the grape harvest season.
"It started out as a celebration of our gorgeous local wines and food, in an astonishingly beautiful location."
The event features 25 "carefully selected" exhibitors comprising wineries from Masterton, Gladstone and Martinborough and "high profile and award winning" local restaurants.
Ms Pollock said food and wine matching was an "important theme" and a Peoples' Choice Award for the best match would be introduced in 2016.
"It's a pretty special day out. First-timers to the festival are consistently amazed to discover the wonderful off the beaten track site."
Transport options, from Wellington, Manawatu and within Wairarapa, to and from the festival were available through Transit NZ, Ms Pollock said.
Tickets are available online through TicketDirect and from the Masterton and Martinborough i-sites.