"You can feel it when you come into Ashburton," said Bishop Moea Pongia, of the Latter Day Saints church where Ms George and her children were devout members.
"You can feel the community and know something has gone on here, you can feel it."
The "awesome family" are known widely in the Mormon and Cook Island communities, where they are considered family despite Ms George's relatives living mainly in her native Rarotonga.
The house they were sitting was an "immaculate" townhouse, rented by perfect tenants known as friendly, chatty neighbours.
Even for those who didn't know the family, a grim undercurrent ran throughout the township.
Condolences from strangers flooded social media.
There is an overwhelming disbelief that four lives could be lost in such unbelievable circumstances.
It is an accident so heartbreaking it publicly moved the people professionally equipped to deal with tragedy.
In the middle of Thomson St, a line of uniformed police officers removed their hats as three hearses began what should be any town's saddest procession.