"Racing faces its challenges, as do many industries, but a move like this is aimed at providing revenue away from the club's racing activities," said Mr Hoggard.
"And we can use some of that revenue to secure our future racing activities and that money will filter back into the entire harness racing industry."
The club has gained resource consent for a development along Green Lane West, but it hopes to slightly alter that, and believes the new proposal fits Government and local government plans for more inner suburb dwellings in Auckland.
"We have not undertaken the club investing this level of money lightly and have employed expert property consultants," Mr Hoggard said.
The second and third developments would go ahead only if the first was a success and would be almost identical to the first, with lower costs estimated at $38 million and $37 million each. The projects could add more than 150 apartments to the area.