NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / New Zealand

The Secret Diary ... of the Ardern Years

Steve Braunias
By Steve Braunias
Senior Writer·NZ Herald·
20 Jan, 2023 04:00 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Jacinda Ardern. was fun to mock, writes Steve Braunias. Photo / Mark Mitchell

Jacinda Ardern. was fun to mock, writes Steve Braunias. Photo / Mark Mitchell

Steve Braunias
Opinion by Steve Braunias
Steve Braunias writes for the Listener and Newsroom.
Learn more

OPINION

Of course I will miss Jacinda Ardern. I loved writing cowboy sagas about her in these last few years of the Secret Diary, and was mightily looking forward to more in 2023. She was set to play a starring role as Sheriff Ardern, striking fear into the ambitious rabble of the Luxon Gang and taking advice from an endless series of highly paid deputy consultants. But she put her guns oin the ground on Thursday morning. A long black cloud came down over satire.

She was fun to mock. A political cartoonist has places on Ardern’s face to get her likeness. A political satirist has her words. Very early on I picked up on her mastery of saying precisely nothing at great length. The first Secret Diary I wrote about her was during the 2017 election. She said, “What have I been eating on the campaign trail? Yeah, good question. And I think New Zealanders have a right to know that. I also think that most New Zealand know my values, and they know that I’m transparent about all my dealings.

“That’s why I’ll be sending out a working party to investigate the issue.”

The Secret Diary, December 5, 2020. Jacinda Ardern was prime satire fodder for Steve Braunias right from her first term as PM.
The Secret Diary, December 5, 2020. Jacinda Ardern was prime satire fodder for Steve Braunias right from her first term as PM.
Advertisement
Advertise with NZME.

Another column during that campaign was about National’s alarm at having to deal with Jacindamania. Bill English: “As interim Prime Minister, I have identified a number of issues which are facing ordinary New Zealanders such as myself and the most troubling of all is Jacinda Ardern.”

The good old days. But public life is one of the worst kinds of life. “You don’t have Nixon to kick around any more,” the great wretch Richard Nixon famously said at his 1962 press conference to announce he was leaving politics, which was unfortunately only temporary. Ardern had her critics in the media but the real kicking came from the citizenry who saw her as a threat to democracy or whatever. Their caricatures were far more vicious than anything I wrote about her in the Secret Diary. Either I was a pet satirist, a satirist of the state, or I just couldn’t bring myself to view her as Hitler in a dress. Gareth Morgan had another way of putting it – lipstick, a pig – and I’m very glad he disappeared.

Ardern was the subject of 17 Secret Diaries. In her first term, I had her saying, “Let me be perfectly clear. The housing crisis has many fathers but my government is more like a kindly distant relative.” The most recent column was in October: “The sound of mooing cows woke Sheriff Ardern from a pleasant dream where she walked next to God and blessed the poor with cost of living payments ... She rolled up the sleeves of her $725 dress crafted in a luxe viscose silk dobby and adorned with a striking signature print that her team of highly paid deputy consultants said would relate to the ordinary folks.”

Anyway. Farewell, then, to Sheriff Ardern. We will not see her like again. The new leader will no doubt be fun, too - Chris Hipkins is funny in that gee-willikers! kind of way, and Kiri Allan is funny in the way that her selection might guarantee Labour would lose by a landslide – but it won’t be the same without Ardern. She was one of a kind, with her relentless and annoying sincerity, her relentless and annoying optimism, her relentless and annoying team of highly paid deputy consultants.

Advertisement
Advertise with NZME.

Her exit buried some very good news this week. No one paid much mind to National’s reshuffle. But Christopher Luxon gladdened a satirist’s heart with his decision to promote the funniest person in New Zealand politics – the crazy woman in the attic, the one and very much only Judith Collins. Satire never really recovered when she got rolled as National’s leader. It’s great to have her back in the limelight.

Bring on election year. Very soon, we’ll have a new Prime Minister, a new sheriff waiting on the main street of Dodge City for high noon on October 14. See you in the saloon. Right now, a toast to Sheriff Ardern. Her drink of choice: single-malt whisky.


Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from New Zealand

New Zealand

How traditional Māori farming methods boost modern agriculture

19 Jun 05:01 PM
Premium
Letters to the Editor

Letters: Fair taxes is one way helping those who struggle

19 Jun 05:00 PM
Politics

As Middle East burns, Luxon meets President Xi Jinping in Beijing

19 Jun 05:00 PM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from New Zealand

'Honour to perform': MOHI on Matariki music milestone

'Honour to perform': MOHI on Matariki music milestone

19 Jun 06:00 PM

MOHI wrote his latest album in three weeks, reflecting on his Māori upbringing.

More oval balls for Bay Oval? Sold-out Super Rugby game sparks calls for repeat

More oval balls for Bay Oval? Sold-out Super Rugby game sparks calls for repeat

19 Jun 06:00 PM
Premium
Opinion: Global aid cuts fuel refugee hunger crisis

Opinion: Global aid cuts fuel refugee hunger crisis

19 Jun 06:00 PM
Interactive: The story and meaning of the Matariki stars

Interactive: The story and meaning of the Matariki stars

19 Jun 06:00 PM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP