"My thinking was this is great, I suck at surfing ... now I can surf without being as in the water."
But those hopes were dashed later that day, when the advertisement popped up again.
"There were comments this time. And the comments were littered with 'this is a scam', 'these are $12,000', 'there's no way you're getting this for $200."
James then went to the bank to report it.
"The lady laughed at me for a while," he says.
"And I had to explain what an electric surfboard was ... [they] cancelled my card and applied to dispute it. But because I paid on a Visa debit, I don't think I'm getting my money back."
All the while, 'something' was making its way to his work address.
James got email updates on a package being tracked but chose to ignore them, thinking nothing was coming.
But that changed on Thursday morning, when he was told a package had indeed arrived for him at the office.
"In a nice big box was this lovely dolphin boogie board. I do like the colours, " he laughed. "And I had been wanting a boogie board for a while so I'm not too upset."
James couldn't remember the name of the company that scammed him but showed the Herald an email receipt of the carbon black electronic surfboard he had paid $199 USD for.