The cool new brand from the team at Huffer

Pieces from new brand Aim, from the team at Huffer. Pictures / Supplied

Huffer grows up and goes out with its new brand Aim, which launches in store this week. The label, unveiled at New Zealand Fashion Week in August, offers a sophisticated and contemporary take on the low-key dressing favoured by its sister streetwear brand, and focuses on clean silhouettes with clever details.

Think pieces like a minimal silk crepe de chine boxy T-shirt, a silk kimono jacket, a white and yellow brocade mini skirt, a little black dress with bow back detail ... all understated cool captured in the brand's campaign featuring top Australian model Bambi Northwood-Blyth. Our pick of the debut collection is the coated cotton linen pantsuit with grosgrain ribbon lace-up detail - the perfect party season ensemble.

• Aim pantsuit $349. Available from Huffer flagship stores, selected stockists and ShopViva.

- VIVA