NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / New Zealand

The Conversation: Populism from the Brexit and Trump playbooks enters the New Zealand election campaign – but it's a risky strategy

By Robert G. Patman
Other·
24 Aug, 2020 06:59 AM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

There are few signs that many New Zealand voters will be tempted by a politics-first, science-second approach during the Covid-19 crisis. Photo / Mike Scott

There are few signs that many New Zealand voters will be tempted by a politics-first, science-second approach during the Covid-19 crisis. Photo / Mike Scott

Opinion

COMMENT:

Covid-19 might have been challenging for populist governments, but that hasn't stopped populist strains emerging in the run-up to New Zealand's general election in October.

Populism, as commonly defined, embraces an ideology that divides society between "the pure people" and "the corrupt elite". It contends the "will of the people" requires leadership promoting mono-culturalism, traditionalism and opposition to "globalist" plans within the "deep state".

We have already seen some of these themes playing out in the current contest to govern New Zealand.

Having hired prominent Leave.EU campaigners Arron Banks and Andy Wigmore (the self-styled "bad boys of Brexit"), New Zealand First's social media strategy has begun to reflect their brash strategic advice.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Party leader and Deputy Prime Minister Winston Peters has claimed New Zealand First's "common sense" is a safeguard against the "woke pixie dust" of the Labour and Green parties. He has cast himself as the defender of "socially conservative values like the right to believe in God".

The most important person is you. Governments and politicians must serve the needs of the ordinary person, not subscribe to the whims of the elite or of the establishment.

— New Zealand First (@nzfirst) August 3, 2020

A risky strategy

Meanwhile, the National Party appeared to adopt a more partisan strategy after the renewed outbreak of Covid-19 in Auckland.

Leader Judith Collins said the return of the virus would "come as a shock to all New Zealanders who believed what we had been told". She complained Health Minister Chris Hipkins had been reluctant to brief her own health spokesperson, Shane Reti.

Her deputy, Gerry Brownlee, took it further, implying Jacinda Ardern's Government had known more about the resurgence of the virus than it was publicly acknowledging. He said New Zealanders had been left "in a position of wondering what do the health authorities know that they are not fully explaining".

Where National was taking advice is unclear, but it has in the past had direct and indirect links with conservative research and polling organisation Crosby Textor and Topham Guerin, the social media agency that helped Boris Johnson win the 2019 UK election.

Discover more

World

Race for the White House: How worse will the US coronavirus surge get?

14 Jul 03:32 AM
New Zealand|politics

When great powers fail, New Zealand must protect its interests

26 Jul 10:33 PM
Business

How pro-Trump allies work the refs in Silicon Valley

10 Aug 02:23 AM
New Zealand|politics

Election Battlegrounds: Six North Island electorates to watch

07 Sep 05:00 PM

To be fair to Peters, he joined other political leaders in criticising National's position as "undermining democracy".

However, he also joined National's questioning of his own coalition Government's decision to grant refugee status to Kurdish-Iranian journalist Behrouz Boochani, asking why he had "jumped the queue". Peters was accused of "race-baiting" in return.

Advertisement
Advertise with NZME.

Lessons from the US and UK

US President Donald Trump speaks during a campaign rally. Photo / AP
US President Donald Trump speaks during a campaign rally. Photo / AP

Populist lines of attack may be born out of electoral weakness and political expediency, but they are risky at a time when Ardern's handling of the worst global pandemic since 1918 has boosted her national and international standing.

Moreover, the performance of populist governments in dealing with Covid-19 has been woeful, which hardly boosts the credibility of populist posturing over the pandemic in New Zealand.

Take Boris Johnson's original argument in favour of a "herd immunity" strategy to avoid disrupting the economy: "You could take it on the chin […] and allow the disease, as it were, to move through the population."

By mid-March the World Health Organisation (WHO) was publicly questioning the absence of any clinical evidence to support this response, and the Johnson government was ordering a strict national lockdown to suppress the virus.

Now, senior Cabinet ministers, including the Prime Minister, are facing possible prosecution for alleged misconduct in public office, which some say has led to over 60,000 avoidable deaths.

In the US, President Donald Trump responded to warnings about a potential pandemic from the WHO, intelligence agencies and senior officials between late 2019 and March 2020 by reassuring Americans they had nothing to worry about.

Advertisement
Advertise with NZME.

Only on March 17 did Trump publicly concede there was a highly contagious "invisible enemy". But by prioritising the opening of America's businesses and schools over a lockdown strategy, Trump undermined efforts to overcome dire shortages of PPE and ventilators in a pandemic that has now taken more than 170,000 American lives.

Populism versus pandemic

Britain's Prime Minister Boris Johnson speaks in Beeston near Nottingham, England. Photo / AP
Britain's Prime Minister Boris Johnson speaks in Beeston near Nottingham, England. Photo / AP

The inability of the Johnson and Trump governments to deal effectively with a real-world problem like Covid-19 is no coincidence.

Both seemed indifferent to WHO warnings on January 30 that the coronavirus was a "public health emergency of international concern". They appeared impervious to the concerns of many health-care experts, emphasised a sense of national exceptionalism, and were painfully slow to react as the threat grew.

In contrast, the response by Ardern's Government placed New Zealand in the company of states like South Korea, Taiwan, Singapore, Germany and Vietnam that have managed to keep virus-related deaths to relatively low levels.

What they have in common is a willingness to heed WHO advice, consult with scientific and health experts, and learn from each other.

To be sure, the Ardern Government must be held accountable for its handling of the pandemic. But opposition for opposition's sake is not the answer in a major health crisis.

Advertisement
Advertise with NZME.

Politicians taking advice from those peddling misinformation and populist conspiracy theories run the risk of undermining public health messages and weakening the capacity of the country to suppress a deadly threat.

Furthermore, such tactics have already proved useless against a virus that plays only by the rules of science and objective reality.

To date, there are few signs that many New Zealand voters will be tempted by a politics-first, science-second approach during the Covid-19 crisis. Politicians who take this approach run the risk of a backlash.

This article is republished from The Conversation under a Creative Commons licence. Read the original article.

Save

    Share this article

Latest from New Zealand

Premium
Politics

Willis: Greens' claim of $700m KiwiSaver hole ‘wrong’, cost could be fraction of that

18 Jun 04:00 AM
New Zealand

The Country: Winston Peters on geopolitics

18 Jun 03:43 AM
PoliticsUpdated

Iwi leader rules out settlement under this Govt after minister’s sovereignty comments

18 Jun 03:28 AM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from New Zealand

Premium
Willis: Greens' claim of $700m KiwiSaver hole ‘wrong’, cost could be fraction of that

Willis: Greens' claim of $700m KiwiSaver hole ‘wrong’, cost could be fraction of that

18 Jun 04:00 AM

'More like in the quantum of between $100 and $200 million,' says Willis.

The Country: Winston Peters on geopolitics

The Country: Winston Peters on geopolitics

18 Jun 03:43 AM
Iwi leader rules out settlement under this Govt after minister’s sovereignty comments

Iwi leader rules out settlement under this Govt after minister’s sovereignty comments

18 Jun 03:28 AM
Premium
Top cop allowed failed recruits into police college

Top cop allowed failed recruits into police college

18 Jun 03:23 AM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP