NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / New Zealand

The Big Read: Did the National Party rip off Eminem's Lose Yourself?

NZ Herald
12 May, 2017 08:14 AM6 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Comedian John Oliver on National v Eminem in court

It's a serious question of whether our governing party knowingly infringed copyright of Eminem's song, Lose Yourself.

The National Party is accused of using a backing track for a 2014 election ad that was too similar to Eminem's musical work.

Yet as lawyers have grappled with musical similarity, the structure of rap music, and the difference between imitation and copying, the case has often threatened to descend into farce.

Court rooms, particularly High Court rooms, are usually quiet, sober places.

But that was shattered from the first day of the hearing, when Lose Yourself was played at full volume to a room of unsmiling lawyers who listened intently to the track.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Over the course of the two-week hearing Lose Yourself has since been played many times, as well as the Eminem Esque track used for the National Party ad.

That was followed by a comparison between Twinkle Twinkle Little Star and the ABC song. They were played to the court by defence lawyers as evidence of the similarities that are possible between different tracks.

Next came a comparison between The Motels' Total Control, Led Zeppelin's Kashmir, and Lose Yourself.

Advertisement
Advertise with NZME.

But behind all of the odd moments is a serious debate over the complex workings of copyright law.

READ MORE
• Court battle between Eminem and National Party begins

• Man behind Eminem's 'Lose Yourself' guitar riff gives evidence
• Campaign manager sought 'complete assurances' song was safe
• National Party relaxed about use of music in Eminem ad
• National Party's Eminem rap battle has reached John Oliver
• 'It's more than just the boom boom boom boom,' National Party's defence lawyer argues
• Political use of Eminem work makes copyright infringement worse, argue lawyers

The argument for copyright infringement

Lawyer for plaintiff Eight Mile Style, Garry Williams, said the National Party infringed copyright by using a substantial reproduction of Lose Yourself.

In his opening statements, he called the song the "jewel in the crown of Eminem's musical work".

Discover more

New Zealand|politics

National Party appealing costs in Eminem case

02 Jul 10:14 PM

That's because it not only won an Oscar, but also nabbed two Grammys.

"The licensing of the song has been extremely carefully controlled. Despite many requests, it has only rarely been licensed for advertising purposes," Williams said.

"When licensed, it can command in the millions of dollars. That's how valuable it is."

He said that copyright could cover lyrics, musical composition, and the sound recording itself. That meant it didn't matter if the National Party had only used a highly similar beat.

Williams presented evidence to the court of the chain of events which had led to Eminem Esque being used.

Mocked up ads with Lose Yourself as a backing track has tested well with focus groups, so the campaign had worked on finding a track that sounded similar.

Advertisement
Advertise with NZME.

This eventually led them to choosing Eminem Esque, from a bank of songs which were provided for commercial use.

Ford says that Eminem Esque could possibly be original, "in the way that a lot of monkeys could eventually type Hamlet."

— Frances Cook (@FrancesCook) May 2, 2017

Williams then presented the court with evidence from an email chain between members of the National Party campaign team.

One quote from a National Party representative directly questioned if their backing track was too similar to Lose Yourself.

"How can we be confident that Eminem doesn't think we're ripping him off?

"How do we ensure there is no liability with us?"

The email reply was that the National Party wasn't liable, because they were buying a licenced track.

Advertisement
Advertise with NZME.

The Party was told the composer would be liable for any copyright problems.

Williams was scathing after reading from the emails.

"That is just wrong, in law.

"Also, the focus is on not just whether it's an infringement. But whether they can shift liability to someone else."

While arguing for damages, Williams argued that the political use of the music should be considered an aggravating factor.

Media have been barred from court while specific commercial details of the song licencing were discussed.

Advertisement
Advertise with NZME.

But Williams has previously referred to the licencing for Lose Yourself as being worth "in the millions".

The defence against copyright infringement

National Party lawyer Greg Arthur has made several arguments against copyright infringement, including that it wasn't possible because Lose Yourself wasn't itself original, that Eminem Esque was obtained in good faith from a licenced vendor, and that the key parts of Lose Yourself weren't used in Eminem Esque.

He said that the beat was only a "building block", and on its own was a "non-original syncopated beat".

He argued that the National Party only wanted a strong beat for their ad, not Eminem's track specifically.

"Defendants accept that the combination of the timbre and rhythm meet the broad similarities, but it's a matter of details to get down to what makes Lose Yourself original.

"Eminem-Esque does not reproduce the substantial part of Lose Yourself, so there was no copyright infringement."

Advertisement
Advertise with NZME.

"[The beat] might be what people remember about Lose Yourself.

"But it's those melodic lines that give it the distinctiveness.

"To get that rhythm, it could have been Lose Yourself, it could have been Total Control, it could have been Kashmir.

"There's nothing original about having a steady beat. It attracts originality when you add something to it, that melodic line."

"It's more than just the boom boom boom boom."

We're now having complex legal arguments over whether Shazam not recognising Eminem Esque counts as evidence.

— Frances Cook (@FrancesCook) May 11, 2017

Arthur argued that it was "absurd" to think the National Party wanted to use Lose Yourself in order to be associated with the rapper.

Advertisement
Advertise with NZME.

"Rightly or wrongly, he's been associated with hate speech, violence."

Arthur told the court that the National Party hadn't wanted any distractions in the lead up to the 2014 election, so if it had thought copyright infringement was a possibility, it wouldn't have forged ahead.

He said they trusted their team of advertising and music professionals, and hadn't had any reason to think there was a risk to using Eminem Esque.

What now?

It's now up to Justice Helen Cull to review the substantial evidence in front of her, and decide where it fits within the complex framework of copyright law.

She's reserved her decision, meaning she will review the evidence in her own time and release the decision at a later date.

Justice Cull told the court she hoped her decision wouldn't be "too many months away".

Advertisement
Advertise with NZME.

It's a case of 'it takes as long as it takes', although an estimate has been given to the Herald of a possible two to three months time.

That means the decision on the legality of a 2014 campaign ad may be delivered soon before the 2017 election campaign.

Save

    Share this article

Latest from New Zealand

New Zealand

'Cheeky grin': Family, school mourn 6yo victim of Pātea boat tragedy

19 Jun 06:30 AM
New Zealand

From top to bottom: Gisborne slumps to last on economic scoreboard, locals still optimistic

19 Jun 06:00 AM
New Zealand

Rotorua chef denies arson of his own home

19 Jun 06:00 AM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from New Zealand

'Cheeky grin': Family, school mourn 6yo victim of Pātea boat tragedy

'Cheeky grin': Family, school mourn 6yo victim of Pātea boat tragedy

19 Jun 06:30 AM

The boy’s family and friends came together this week to farewell him at his home.

From top to bottom: Gisborne slumps to last on economic scoreboard, locals still optimistic

From top to bottom: Gisborne slumps to last on economic scoreboard, locals still optimistic

19 Jun 06:00 AM
Rotorua chef denies arson of his own home

Rotorua chef denies arson of his own home

19 Jun 06:00 AM
Peter Jackson seeks consent to create museum in Shelly Bay

Peter Jackson seeks consent to create museum in Shelly Bay

19 Jun 05:21 AM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP