The Big Latch On returns to Wairarapa region

A little competitive spirit and a lot of breastfeeding mums will be filling a hall in Masterton at 10.20am on August 3. The Big Latch On is upon us again.

The Big Latch On, held in Wairarapa for the past four years, is a worldwide breastfeeding event in which babies latch on to their mums at exactly the same time. Breastfeeding mums in Wairarapa will be counted at 10.20am exactly.

Wairarapa DHB lactation consultant Yvonne Stuart said last year's event saw around 40 women come together to breastfeed, and she is hoping for higher numbers this year.

"It's competitive between regions; nationally we're wanting to get the highest numbers," Ms Stuart said. Support for the event shows the success the region has had in promoting breastfeeding.

"It promotes it as the norm, which is what we're working towards, for better health outcomes for mums and babies," Ms Stuart said.

Sam Jones, president of Wairarapa Parents Centre, said the event is about promoting breastfeeding as the best option for babies.

"It's good bonding between mum and baby, antibodies are passed through from mum to baby through milk, it's a live substance and each mother's breast milk is unique for each baby," Ms Jones said.

The event also brings the community together, as new mothers go from working full-time to being at home alone, which can be isolating.

"We're wanting to help mums to support each other with breastfeeding," Ms Jones said.

Mum Haylee Olds said she is heading along to The Big Latch On for just that reason: "I think it's the best start for baby, I really enjoy it, so I'll go along to support everyone else."

The event is open to breastfeeding mums, with toys for pre-schoolers and food and drink.

The Big Latch On, August 3, 9.30am to 11am, Senior Citizens' Hall, corner of Cole and Perry St, Masterton.