"I had paid $175 deposit and there was no phone call, no email, no text to cancel the party," Park said. "The girls were very upset, they were supposed to have the deluxe party but now we will have it at home later."
The owners, Auckland businesswoman Catherine Mary Louise Casey and husband David Gregor Casey, were not available to comment. The company went into liquidation on August 28. About 50 creditors are owed more than $80,000.
It is understood that staff called parents to cancel party bookings but were unable to reach everyone.
Liquidator Paul Vlasic, at Rodgers Reidy, said 30 parents had reported cancelled parties.
Gary Marshall, the owner of the one surviving Club Girly Girlz store in Christchurch, said he was trying to stay open.
"We are disappointed that just months after we signed up to what we were told was a promising company, we are fighting to keep our business going," Marshall said.
Catherine Casey's other business, Apparel House, which supplied garments for major events such as the Rugby World Cup, went into receivership in July.