NZ Herald
  • Home
  • Latest news
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather forecasts

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
    • The Great NZ Road Trip
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
    • Cooking the Books
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • What the Actual
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / New Zealand

Teachers could be using your child's images for social media clicks

Katie Harris
By Katie Harris
Social Issues reporter·NZ Herald·
15 Dec, 2019 04:00 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

What teachers can and can't post on social media about students is unclear. Photo / Getty Images

What teachers can and can't post on social media about students is unclear. Photo / Getty Images

Is your child's image being used to bolster the gram' of young teachers? Katie Harris reports.

In an age of content-hungry millennials, many young workers are finding their professional life slowing etching its way online, but who draws the line when you're tasked with shaping the minds of young children?

It's emerged there are no New Zealand wide rules on what teachers can and can't post about their students on social media.

In a video seen by the Herald and posted on a teacher's personal Instagram story, students were seen in their uniforms performing songs and studying in the classroom, and this isn't an isolated incident.

Governing bodies remain dicey over what the rule is for social media use, which leaves children at the mercy of individual school policies.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Child Forum chief executive Dr Sarah Alexander said since 2009 their organisation had warned early childhood centres about teachers having personal phones in the classroom.

"It can be dangerous to allow teachers to take photos of children on their own personal devices."

Alexander said their key recommendation was that workplaces should provide devices and images should not be posted on personal pages.

Advertisement
Advertise with NZME.

The privacy implications of sharing students' images are real, for example, having a video showing a child's appearance in their school uniform could land in the hands of someone with bad intentions, who would then know where that child goes to school.

And with some teachers boasting over 1000 followers, the images could easily spread.

Privacy commissioner John Edwards also believed teachers should not be posting images of children on personal social media accounts, but didn't think they had to go as far as banning mobile phones from classrooms.

He said there would be value in having an overarching rule on social media as many young teachers had grown up on Instagram and Facebook, and images could expose children to wider audiences than parents would like.

Discover more

Lifestyle

Outrage over school's gender-neutral toilet rules

09 Dec 01:32 AM
New Zealand|crime

Field trip horror: NZ students robbed by Costa Rica bandits

12 Dec 12:54 AM

"There are stalkers and all sorts of people that you are broadcasting to [on social media]," Edwards said.

He said although there weren't any rules, they were working on new guidance material on social media etiquette for schools.

It's not just experts that are concerned; one parent spoken to for this story said she would be very upset if images of her child were posted to a teacher's Instagram.

"Even posting on my page I'm careful of what I post and who has access to what I post."

Privacy Foundation secretary and University of Auckland associate law professor Gehan Gunasekara said it was not right for teachers to share posts of students on social media that were gathered in their professional context.

Despite this, he said it would be too difficult to have a umbrella rule as there were always exceptions for example prize givings, but teachers should not post personal information about students.

Advertisement
Advertise with NZME.

According to Statistica, 35 percent of Instagram users were aged between 25 and 34 years old, with the largest percentage of Facebook users also falling within the same age group.

Inappropriate social media usage could be just one of the symptoms of having no formal media guidance in the teacher training curriculum.

University of Auckland professor Toni Bruce said the lack in social media direction from training courses meant many teachers weren't using the medium because of uncertainty over what was appropriate.

"From the teachers I've spoken to they would love that kind of guidance [from the ministry].

"Social media literacy is the literacy that people need these days because social media is where we get so much information," Bruce said.

Tawhai school principle Karen Poole said they had a "Publishing Student Information Policy" in place which stated images of students could only appear on school-related media such as the school's official Facebook page.

Advertisement
Advertise with NZME.

"I believe that our teachers are not allowed to share images on their personal pages as the consent forms do not include this avenue," Poole said.

She said parents signed blanket consent for official publication during enrolment.

Ministry of Education secretary sector enablement and support Katrina Casey said they expected schools to communicate policies clearly with parents and consult communities when these are updated.

"Each Board of Trustees develops its own school policies that best meet the needs of their students and communities, which could include use of social media during school hours."

She said any parent who was worried about children's access to use or social media usage should speak to their school.

With no set rule on what is and isn't okay for teachers to share, responsibility for checking whether educators can post your child online appears have been thrust on to parents' shoulders.

Advertisement
Advertise with NZME.
Save

    Share this article

Latest from New Zealand

Crime

Mongrel Mob mum jailed after going into hiding during daughter's murder trial

11 May 07:00 AM
Crime

Wilhelmina Shrimpton shares update after car sideswiped in Kingsland

New Zealand

Ferry crew member confirmed as new Auckland measles case

11 May 06:49 AM

One tiny baby’s fight to survive

sponsored
Advertisement
Advertise with NZME.

Latest from New Zealand

Mongrel Mob mum jailed after going into hiding during daughter's murder trial

Mongrel Mob mum jailed after going into hiding during daughter's murder trial

11 May 07:00 AM

Kelly-Anne Burns never returned after being granted short-term bail to attend a funeral.

Wilhelmina Shrimpton shares update after car sideswiped in Kingsland

Wilhelmina Shrimpton shares update after car sideswiped in Kingsland

 Ferry crew member confirmed as new Auckland measles case

Ferry crew member confirmed as new Auckland measles case

11 May 06:49 AM
64 Auckland beaches flagged as unsafe for swimming

64 Auckland beaches flagged as unsafe for swimming

11 May 05:52 AM
Connected workers are safer workers 
sponsored

Connected workers are safer workers 

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • What the Actual
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven CarGuide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP