Tauranga gets new promotional slogan

Wellington has "Absolutely Positively", there's the hotly debated "Auckland A" - now Tauranga has "Simply Superb".

The hunt to find a slogan to promote Tauranga as a tourist destination was launched earlier this year in a Tauranga District Council competition.

Yesterday, Tauranga mayor Noel Pope named "Simply Superb" as the winning slogan from more than 2400 entries.

For the winner, Mt Maunganui man Hamish Williamson, the slogan was something he came up with after a "bit of brainstorming".

It was one of a few Mr Williamson entered in the competition, lured by the prize of a trip for two to Sydney.

- BAY OF PLENTY TIMES