Conscious consumption is a growing positive trend - and it's becoming increasingly easy to get in on it. Photo / Getty Images
Conscious consumption is a growing positive trend - and it's becoming increasingly easy to get in on it. Photo / Getty Images
The phenomenon that is Conscious Consumers is expanding its ambition in a big way, through a six-week campaign to fund the world's first Good Spend Counter.
Ben Gleisner, CEO of Conscious Consumers, explains: "The challenge over the last three years running Conscious Consumers is convincing businesses that they will getmore customers if they use more sustainable practices - buying free-range eggs, paying workers a living wage or using organic milk for example - The Good Spend Counter will do just this."
'Conscious consumers' will set up a profile and register their existing EFTPOS and/or credit card and be able to identify the issues they care about most in a sustainable business. The Good Spend Counter will then tally the money spent by consumers in Conscious Consumer accredited business, and communicate the things they care about.
