That little boy probably won't know what the term racial profiling means but he knows that he is the only boy being searched and he is also the only Maori boy in the toy aisle.
From that moment he knows that people in uniform may treat him unfairly because of who he is and not what he has done.
As that small boy grows up he may notice that he gets pulled over by the Police a lot more than his Pakeha mates. And when that boy has his own sons he may talk to them about how to behave when they get treated unfairly by someone in a uniform because of who they are and not what they've done.
Talking about racial profiling and discrimination is the first step to addressing it. Many people have the courage to talk about their experiences and we need to encourage this to happen more. We need more courageous conversations.
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Addressing discrimination isn't about simply being nice to people or giving them special treatment: addressing discrimination is about ensuring our society is the best it can be and that it treats all New Zealanders fairly - no matter who they are.
Dame Susan Devoy is Race Relations Commissioner.
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