NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / New Zealand

Superdiversity is here, so let's make it work for us

NZ Herald
25 Oct, 2015 04:00 PM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Photo / Jason Oxenham.

Photo / Jason Oxenham.

Ethnic diversity now affects every aspect of life in this country and we have to change how we act and think to ensure NZ remains socially and economically strong.

Ethnic superdiversity in New Zealand affects every area of life, business and policy; we see it in our families, our neighbourhoods, our schools, our workplaces, and our changing customer base and recruitment pool. Our kids marry international students studying here, or they marry while on their OE or working abroad, which increasingly includes Asian destinations, as there are 3.4 billion Asians just one 10-hour plane ride from Auckland.

Writing the Superdiversity Stocktake: Implications for Business, Government and New Zealand taught me that:

1. We don't have the luxury of time. New Zealand's superdiverse future is already here - especially in Auckland, but also in other cities and on farms throughout rural New Zealand.

2. A lot is being done to secure NZ's diversity dividend, but it is ad hoc and scattered across agencies and issues. We need a national conversation on adopting (and resourcing) a formal multicultural policy on a bicultural base to ensure we understand the implications of superdiversity, maximise its benefits, and manage its challenges to keep NZ socially and economically strong and racially harmonious.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

3. Highly skilled and business investor and entrepreneur migrants, as well as tourists, represent a significant, untapped, high-value revenue stream for business. Studies show that an ethnically diverse workforce is essential for business competitiveness and greater profitability. Yet a Superdiversity Centre/EY survey of human resources managers found that few focused on issues other than gender diversity and employed few Maori, Asians or Pasifika staff.

4. A Xero Colmar Brunton survey undertaken for the Stocktake showed that small to medium-sized businesses discriminate against those who are visually diverse, believing they may not have local experience. It also showed that rather than taking "Kiwi jobs", many first-generation immigrants are taking the jobs left behind by New Zealanders, and that experienced migrants can be the worst perpetrators of abuse against newer migrants.

5. An Asia Capability survey could helpfully show government and business where greater capability needs to be built to more successfully engage with Asian trading partners and the growing Asian population here.

6. A Leadr/Aminz/New Zealand Law Society survey of mediators undertaken for the Stocktake found that increased dealings between ethnically diverse businesses can result in more communication breakdowns and that cultural and language differences may also shape parties' expectations and understandings of conflict.

Advertisement
Advertise with NZME.

7. A Niche Media/Office of Ethnic Communities survey found that 56-78 per cent of respondents from Chinese, Indian and Korean communities preferred to consume media in their own languages, even where those migrants have lived in NZ for a long time. Thus, business and government wanting to communicate with migrant communities need to use ethnic and mainstream media.

8. A survey of visually diverse migrants found a top concern is discrimination against them and their NZ-born children, especially in employment, suggesting more legal challenges for breaches under the New Zealand Bill of Rights Act and the Human Rights Act.

9. Business needs government to continue investing in settlement services, English language services, legal protections in the labour market and social cohesion initiatives promoting the benefits of migration, and training migrants in how to get jobs advising them how to invest in this country.

10. To maintain societal trust and racial harmony, we need public agencies capable of forming policies and services for all New Zealanders and to engage with and consult all New Zealanders, including migrants and ethnic groups.

Discover more

Kahu

Children lead the way as cultures combine

19 Oct 04:00 PM
New Zealand

More Kiwis saying 'I do' to intermarriage

20 Oct 04:00 PM
New Zealand

Shaping New Zealand's future

21 Oct 04:00 PM
Lifestyle

What a Kiwi multicultural wedding looks like

23 Oct 06:58 AM
Save

    Share this article

Latest from New Zealand

New Zealand

Numbers revealed for tonight's $25m Powerball jackpot

18 Jun 08:23 AM
Premium
New Zealand

Has Tory Whanau's experience put women off running for mayor?

18 Jun 07:26 AM
Premium
New Zealand

Magic man: Meet the one psychiatrist approved to prescribe magic mushrooms

18 Jun 07:09 AM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from New Zealand

Numbers revealed for tonight's $25m Powerball jackpot

Numbers revealed for tonight's $25m Powerball jackpot

18 Jun 08:23 AM

It's time to check your ticket for the winning numbers.

Premium
Has Tory Whanau's experience put women off running for mayor?

Has Tory Whanau's experience put women off running for mayor?

18 Jun 07:26 AM
Premium
Magic man: Meet the one psychiatrist approved to prescribe magic mushrooms

Magic man: Meet the one psychiatrist approved to prescribe magic mushrooms

18 Jun 07:09 AM
Police use drone in search for missing woman in Christchurch

Police use drone in search for missing woman in Christchurch

18 Jun 07:00 AM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP