Only two weeks into their studies, a group of creative advertising students began working on a real-life brief for one of the world's most prestigious advertising agencies, Saatchi & Saatchi NZ. It worked that the brief was for one of New Zealand's most prominent companies, Telecom New Zealand.
The students
are currently studying at Media Design School's AXIS Adschool, in Auckland.
The course brings together 20 students for 36 weeks of intensive training in the ideas side of the advertising business.
The course is supported by CAANZ (Communication Agencies Association of New Zealand) which provides AXIS Adschool with opportunities to work on high-profile, industry briefs.
Mike O'Sullivan, creative director of Saatchi & Saatchi NZ, approached AXIS Adschool's course leader, David Bell, to see if his students could make short, specifically, rubbish movies.
Saatchi's big idea was to launch Telecom's Rubbish Film Festival, an internet site that encourages users to send in movies they have filmed on Telecom's TG3 video-capable mobile phones, via the latest video messaging technology.
To launch the campaign, Saatchi & Saatchi wanted fun ideas - executional variations on the theme of making rubbish movies.
Explains David Bell: "The students were briefed to create 20-second mini movies. By the nature of the phone's technology, these ideas had to be very simple but effective, usually one-take affairs with little or no elaborate film-making techniques."
"Three days were allowed for working on the brief, from concept development to shooting and editing.''
The hard work and ideas paid off as Telecom decided to run with five of the classes' mini movies, which are currently receiving airtime on major TV channels.
For further information on Media Design School's AXIS Adschool, contact course leader David Bell at david@mediadesign.school.nz
