Middlemarch farmers Gus and Tara helped split the Swanni into three pieces and buried each in the ground at their farm The Wandle. Photo / RNZ / Swanndri
Middlemarch farmers Gus and Tara helped split the Swanni into three pieces and buried each in the ground at their farm The Wandle. Photo / RNZ / Swanndri
Outdoor apparel giant Swanndri says an experiment burying a 50-year-old bush shirt into the ground shows the ability of strong wool to return to nature at the end of its life.
New Zealand merino producers Gus Bar and Tara Dwyer first buried an oldSwanndri on their farm in Otago’s Middlemarch in 2022 to see how it would degrade over time.
Sandwiched in mesh wire and buried 30 centimetres deep, the final piece of the 31-micron strong wool shirt was dug up in October and showed a high degree of breakdown.
Swanndri head of marketing Jenny Drinkwater said while the project was more anecdotal than scientific, it showed how fast strong wool could break down in nature.
“Now two years later, it’s pretty much gone, apart from this bright red synthetic patch that’s still as good as the day it was made, I guess.”
The old Swanndri had been worn for 50 years. Photo / RNZ / Swanndri
Drinkwater said it showed how useful strong wool could be while also being gentle on the planet towards the end of its life.
“I think the results show that something made out of strong wool can have such a useful and hard-working life, but has a circularity about it and a limited impact at the end of its life.”
Drinkwater said the original bush shirt was first designed in 1913, then re-designed in 1927 with a hood, a laced front and long sleeves.
She said the product had been unchanged since 1927, though most Swanndri products were manufactured offshore in 2005.