"This is stranding season. New Zealand has the highest stranding rate in the world. It's something all New Zealanders should learn how to do."
Earlier, the Department of Conservation told Radio New Zealand the whale may have ingested oil leaked from the stricken cargo ship Rena before it swam ashore.
But Maritime New Zealand spokeswoman Sophie Hazelhurst said there was no indication the whale is affected by oil.
Justine Knowles, from the Ohope Beach Top 10 Holiday Park said the whale is stranded near Phillips Street.
While she hasn't seen the whale herself, people staying at the campground have gone down to see it, she said.
One camper told her the whale is still partially in the water, and with high tide later today, it is hoped the whale can be refloated.
- NZ Herald Online staff