NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / New Zealand

Steve Braunias: The secret diary of the Clarke Gayford rumour

NZ Herald
4 May, 2018 05:00 PM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Jacinda Ardern's partner Clarke Gayford has been under an unprecedented assault of baseless rumour and false innuendo.
Opinion

MONDAY

This all started when I was standing around one day minding my own business and a shadowy figure sidled up to me and said, "I think you might be the rumour I'm looking for."

I said, "I can be any rumour you like."

He said, "What are you like at dirty politics?"

I smiled, and said, "Is there any other kind?"

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

He came closer. He was wearing a balaclava. "This has to be credible," he said.

I said, "You're asking a bit much."

"I didn't mean it had to have any connection with the truth," he said. "I just mean it has to sound as though it might."

Advertisement
Advertise with NZME.

I said, "Anything is believable."

"That's deep," he said.

I said, "Here's another one. John Key used to say it sometimes. 'Perception is reality.'"
He lowered his voice, and said, "Keep JK out of it, mate."

I said, "There were rumours about him, too. When he stepped down. And rumours about his son."

Discover more

Opinion

Hosking: Life in the public eye - You should hear the pathetic rumours about me

02 May 08:03 PM
Opinion

Gayford saga shows (anti) social trolls play by different media rules

03 May 05:00 PM
Media and marketing

Matthew Hooton: Never believe political rumours

03 May 09:14 AM
Opinion

Heather du Plessis-Allan: Gayford denial had to happen

05 May 05:00 PM

He stepped closer. He had bad breath, and there was a sauce stain on his shirt. He said, "None of them were true!"

I said, "So?"

"Anyway," he said. "The point is that I want you to do a number on Clarke Gayford."
Seven months later, here I am in the office of Police Commissioner Mike Bush.

TUESDAY

The media are closing in on Bush. Interesting. But it's too much to hope that he'll make a statement and have it all out in the open.

For a while the only people who were paying me any attention were trolls. It didn't take long before it reached the media. That was to be expected. But I had people directing the traffic, giving it a nudge now and then, and the thing just kept spreading. It made people feel important that they knew. They were part of an exclusive club, they were in the loop.
But it's gone far enough. The public will never know.

Advertisement
Advertise with NZME.

WEDNESDAY

Oh. My. God.

THURSDAY

It feels strange to be so public.

Clarke Gayford has no comment, and Jacinda Ardern says she's too busy to comment, but everyone else is commenting, especially the media commentators.

Mike Hosking has said that all rumours are crap, and that no one should listen to them. It's in a column devoted to talking about rumours. He recalls the one about him going to Fiji for a secret tryst with a real estate salesman. It was all nonsense of course but the bit about Fiji was inspired. People instantly thought of Denarau, the Sheraton, tropical fish, buffet meals…Rumour is all in the detail.

Advertisement
Advertise with NZME.

Or is it? The entire nation now knows everything about the Clarke Gayford rumour – except the rumour itself. Clarke Gayford's lawyer Linda Clark has issued a statement saying that to repeat it is defamatory.

That's okay. It kind of makes it better. Like a wonderful secret, something too pure and beautiful for this world, it's the rumour that dare not speak its name.

No one can deny it, because no one can say what it is. It will last forever.

FRIDAY

I was standing around minding my own business when the shadowy figure walked past.

"Hi there," I called out.

Advertisement
Advertise with NZME.

He looked over. He gave a tug on his balaclava, and said, "How did you recognise me?"

I waited for him to say thanks.

"Can't stop," he said. "I'm on the look-out for another rumour. No one cares about your one anymore."

Save

    Share this article

Latest from New Zealand

New Zealand

Speed limit on part of Te Ngae Rd to rise following review

20 Jun 05:01 AM
Premium
Politics

In pictures: Matariki in Beijing

20 Jun 03:56 AM
New Zealand|politics

Prime Minister Christopher Luxon meets with Chinese President Xi Jinping in Beijing

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from New Zealand

Speed limit on part of Te Ngae Rd to rise following review

Speed limit on part of Te Ngae Rd to rise following review

20 Jun 05:01 AM

Te Ngae Rd's speed limit will rise from 50km/h to 60km/h after a review.

Premium
In pictures: Matariki in Beijing

In pictures: Matariki in Beijing

20 Jun 03:56 AM
Prime Minister Christopher Luxon meets with Chinese President Xi Jinping in Beijing

Prime Minister Christopher Luxon meets with Chinese President Xi Jinping in Beijing

Homicide investigation after woman found dead in Tūrangi

Homicide investigation after woman found dead in Tūrangi

20 Jun 03:24 AM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP