"It's the first time the track has been opened to the public in this way, allowing them access to previously inaccessible stunning farmland and native bush along the spectacular South Wairarapa coastline."
All ages and abilities are catered for during the one-day event while all profits go to The Martinborough Community Centre Project.
All participants start at the new Stony Bay Lodge on the Tora Coast, which is a 45-minute drive from Martinborough.
The challenge features a family-friendly 6km leg that follows the coastline, while the three-person team event is perfect for corporates wanting an office challenge or a group of friends wanting to tackle something new.
Entries are limited to 100 teams and 400 individuals.
Registrations for the Tora Coastal Challenge can be done via www.toracoastalwalk.co.nz.