Anthony Ririnui, ASB Bank national manager of Maori business, has been working with Poutama Trust and said the objective behind the scholarships was "to remove barriers such as financial hardship".
Mark Heer, general manager ASB Rural said the bank was involved in the rural industry in New Zealand "as it is a key economic sector of the NZ economy, providing 52 per cent of merchandise trade exports, plus employment, innovation and science to New Zealand's economy".
"In order to address the shortage of skilled workers in the agricultural industry," said Mr Heer, "we need to promote agriculture as a credible employment option to youth and provide world class rural NCEA programmes at schools."
Mr Heer said ASB Bank plans on using the film to promote at field and show days throughout New Zealand the agricultural industry and the bank's involvement in the sector.
Taratahi offers full-time courses, diploma programmes, extra mural study, short courses and STAR/Gateway programmes as well as the Primary Industries Trades Academy.
The main campus is near Masterton in the Wairarapa, with non-residential campuses in Manawatu, Taranaki, Waikato, Bay of Plenty, Hawkes Bay and Northland.
Scholarships available for students may be viewed at our website www.taratahi.ac.nz or call 0800 TARATAHI.