Six "moderate" level quakes came over the weekend, including a magnitude-4 shake recorded 5km southeast of Seddon.
Scientists expect to see thousands more shakes as a result of this sequence, possibly lasting months.
Previously, they normally recorded about two significant earthquakes a year in the region.
It was believed the quakes were on a previously unknown offshore extension of the London Hills Fault, running from near Ward and entering Cook Strait between Lake Grassmere and Cape Campbell.
Scientists suspect this fault is a "strike-slip fault", where each side slides past the other without uplift and down-thrust.
But it is also possible the source may be an independent underwater fault structure.
"It's an interesting game, to try to link into onshore active fault lines that are known," GNS seismologist Dr Caroline Holden said.
"I don't think we can do that at the moment, and there is quite a bit of debate if it's even an offshore extension of the onshore faults.
"But we can see the structure and we can also see the secondary structure involved.
"We don't have a name for it - at the moment it's just the Cook Strait fault line."
Cook Strait and its coastlines had many known active faults, among them the Awatere Fault which produced a large earthquake in 1848, and the Wellington Fault running through Wellington and the Hutt Valley.
But there didn't appear to be any link with these so far. Dr Holden said out of the hundreds of quakes, none had registered on the Wellington Fault.