In 1995, Pippa Blake gave her husband a pair of plain red socks as a lucky charm before the America's Cup. Every time Peter Blake wore the socks, the black boat was victorious. The one day Blake and his socks sat out a race, the boat lost.
Sincethen, red socks became a national symbol of support for Team New Zealand throughout the 2000 and 2003 America's Cups.
This year, a giant buzzy bee hangs outside the Team NZ base in Valencia, which begs the question: Is it time for a new symbol of support?
We look at some possible new emblems to help Team New Zealand bring home the cup: