Few start-ups can call on such a line-up of heavyweights to publicly endorse their HR recruitment drive (let alone technical staff to produce it), but you get the gist: creativity is key to attracting creative people.
Handley says that his intention was to inspire people to be part of something which will have a positive effect on society and the environment, and to connect with people through their values and not their skill set.
He also approaches recruitment as yet another form of marketing - with over 15,000 people viewing the video in its first three weeks, it has certainly achieved that.
"The world of creative advertising, digital thinking and recruitment need to meet, have sex and make a ton more babies."
Handley also explained that he made it part of a wider conversation by encouraging people to 'shoulder tap' friends and colleagues they thought would be perfect for the job. It encouraged sharing.
Those who were recommended were sent personalised teasers to encourage them to apply.
"We also asked applicants to name a social issue they cared deeply about," he said.
"Their issue was transformed into a tweet that included #theshouldertap hashtag, and cc'd to the New Zealand Prime Minister's twitter handle, @johnkeypm, just for good measure."
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