Mr Pike said blue cod cost on average $21 more per kilogram than red cod.
"Hoki's the best bet if people want fish on a budget, but red cod's the next cheapest and is less than half the price of blue cod."
Hoki cost an average of $13.29 a kilo in 2013, while red cod was $16.45 and blue cod $37.58.
Tauranga charter boat operator and fisherman Russ Hawkins said tarakihi numbers were down in local waters, possibly due to lower than normal water temperatures.
Mr Hawkins said some recreational fishermen were catching plenty of snapper, but others were getting "skunked" or coming back with nothing.
Mr Hawkins said although many Kiwis seemed fixated on snapper, there were "many other good eating fish" such as tarakihi which were cheaper.