NZ Herald
  • Home
  • Latest news
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather forecasts

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
    • The Great NZ Road Trip
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
    • Cooking the Books
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • What the Actual
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / New Zealand

Simon Johnson: We're happy Kiwis until someone dares to be 'Asian'

By Simon Johnson
Other·
8 Aug, 2011 05:30 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Photo / APN

Photo / APN

Opinion

Friday saw Facebook aflame in one of its periodic bouts of controversy. In its latest advertisement, Z Energy had depicted the ideal New Zealand, but had neglected to include a single Asian-Kiwi and, to cap that, had made a joke about Asian call centres.

All credit to Mike Bennetts, CEO of Z Energy, who quickly got on Facebook and damped the fire of outrage among Asian-Kiwis by apologising profusely and releasing another video that did include Asian faces. It was a timely and first-class example of how companies should react to a digital-media misstep.

However, before we dismiss this incident into cyber-posterity and move on, it raised one interesting point. Fuelling the flames of outrage were contributors who decried the Asian protest, saying that no Kiwi would, or should, react like this, that the Asians should lighten up and learn to take a joke.

Their comments implied that there was an expected "Kiwi" response to the video and that the Asian protest had fallen short of how a Kiwi should act. Their actions were somehow "un-Kiwi" and "Asian".

Despite our progress towards creating a more multicultural society, this video showed that there are clear standards that are expected of a "Kiwi" and it is easy to label minorities as foreign when they fall outside them.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Our understanding of what it means to be Kiwi is still dominated by traditional ideas of race and culture, which rarely allow for alternative means of expression. In this case, the Asian response was quickly written off as being non-Kiwi; of being outside the normative idea of being a New Zealander.

I do not want to deny the progress towards a multicultural society or to decry the legal progress made since World War II. There is absolutely no doubt that our laws have evolved with, and sometimes ahead of, the rest of the Western world. The introduction of Maori as an official language was one crucial step, the increase in migration from Asia another. Chinese is now taught in some of our primary schools, the white population no longer has a monopoly on power and we can all eat sushi whenever we want.

However, all this has proved is that a society cannot legislate racism away. Crucially, our imagined idea of what constitutes a New Zealander has not yet caught up with the legal changes towards multiculturalism and has not evolved to encompass these changes in society. Too often, the dominant "Kiwi" identity is defined as not being the alternative, "Asian" idea.

Let's consider this in the example of education. We have distinctively "Kiwi" methods of early education: child-based directed play. On the other hand, traditional Asian education has focused on intensive rote learning.

My point is not that either method is better, but that we see the Asian method as being fundamentally different, as foreign: this Asian method of learning is the opposite of the Kiwi way. Yet in a New Zealand that was genuinely multicultural, rote-learning would be as "Kiwi" as play-based learning.

Discover more

World

Attacks on foreign students 'opportunistic'

14 Aug 05:30 PM

Both styles would be different but equal aspects of New Zealand culture. They would not be foreign, they would not be "Asian" methods, they would both be "the Kiwi way".

A good example of this problem comes from a recently published article with the example of a boy who had spent his summer learning calculus. Whatever we may think of his dedication to mathematics, the important thing is that his actions were described as being "Asian", not as "Kiwi", despite his being born in New Zealand and considering himself as a Kiwi.

Advertisement
Advertise with NZME.

He was an aberration from the Kiwi norm, which the article explained on the grounds of race. Our understanding of being Kiwi was not inclusive enough to encompass a different culture and so he was excluded.

The definition of "Kiwi" remains firmly mono-cultural. Although I have focused on Asian relations, it would be equally applicable to Indians, Polynesians and to many other groups.

I do not mean to argue that New Zealand has not made progress in race relations; our institutions and laws have made strides to become more inclusive.

However, these are underpinned by a clear idea of being "Kiwi", an idea which too often excludes expressions of Asian culture and has not kept pace with the evolution towards a multicultural society. Only when we are able to look at an All Black and at an Asian maths prodigy and say that they are both true Kiwis will we have moved beyond a racist society.

* Simon Johnson is working on historical theories of nationalism and cultural identity at the University of Cambridge.

Save

    Share this article

Latest from New Zealand

Premium
Tourism

'Nothing was going to stop me': Pioneer who built ski resort from scratch sells up

09 May 07:00 AM
live
New Zealand

Watch: Flights delayed at Auckland Airport as intense rain batters city, surface flooding

09 May 06:53 AM
New Zealand

Flooding in Wairau Valley

One tiny baby’s fight to survive

sponsored
Advertisement
Advertise with NZME.

Latest from New Zealand

Premium
'Nothing was going to stop me': Pioneer who built ski resort from scratch sells up

'Nothing was going to stop me': Pioneer who built ski resort from scratch sells up

09 May 07:00 AM

Peter Foote started building Mt Dobson Ski Area with a $2000 bulldozer.

Watch: Flights delayed at Auckland Airport as intense rain batters city, surface flooding
live

Watch: Flights delayed at Auckland Airport as intense rain batters city, surface flooding

09 May 06:53 AM
Flooding in Wairau Valley

Flooding in Wairau Valley

'Pure panic': Mum speaks out after son victim of terrifying dog attack

'Pure panic': Mum speaks out after son victim of terrifying dog attack

09 May 06:34 AM
Connected workers are safer workers 
sponsored

Connected workers are safer workers 

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • What the Actual
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven CarGuide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP