NZ Herald
  • Home
  • Latest news
  • Video
  • New Zealand
  • Sport
  • All Blacks
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather forecasts

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Budget 2025
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
    • Cooking the Books
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • What the Actual
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / New Zealand

Simon Bridges has a strong New Zealand accent. Got a problem with that?

By Shane Henderson for The Spinoff
Other·
19 Feb, 2018 03:31 AM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Simon Bridges has put his hand up for the National Party leadership in an announcement at Parliament.
Opinion

The National MP's leadership bid has put his broad Kiwi accent back in the spotlight. Henderson-Massey local board chair and 'proud Westie' Shane Henderson, writing for The Spinoff, thinks we should all lay off the jokes.

I can empathise a little with Simon Bridges. Not with his politics, but with his accent.

Last week Bridges announced his intention to stand for election as leader of the National party, and the social media world was abuzz. The issue? The left in particular seemed to fixate on how he turns his i's into u's when he speaks. This was used as evidence he couldn't possibly win an election.

Like Bridges, I grew up in a working class environment in a working class community in West Auckland. Bridges may have long left behind his roots but, like me, he retains what many describe as a "working class" accent.

Full disclosure, I am a typical West Auckland leftie and proudly represent my community in local government. I've long been a fan of dropping the odd "bro" and "mate" into conversation, and my thick accent was under the pump during a recent trip overseas when even my friends had a bit of an issue. But in my community, I dare say, it has been more of a help than a hindrance.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

So when people heard the Bridges announcement, and hit back with a "Soimun Brudges! Oim so uckcited!", I didn't really understand the joke. Is it on us suburbanites, us regular salt-of-the-earth folk? Is a supposed weakness of enunciation enough to disqualify someone from high public office? Is it a presumed lack of sophistication?

The thing that struck me most is that the jibes seem to be coming more from my fellow lefties, and I hope you don't mind if I give you a gentle chiding for it. Remember, a "working class accent" is a common trope across the globe, and often used by conservatives in other countries to exclude the workers from a feeling of belonging at the top tables.

The plummy sounding aristocratic conservative is so deeply rooted in other nations that a cottage industry revolves around elocution for young leaders. Tony Blair and Margaret Thatcher both made conscious efforts to change their accents, to make them sound more or less regional and fit the stereotype expected of them – more posh in the case of Thatcher, less so for Blair. Last year British Labour MP Angela Rayner received abusive emails telling her she sounded "thick" because of her northern working class accent. I can't quite figure out how sounding like a Londoner makes an MP better at their job.

Advertisement
Advertise with NZME.

Perhaps I am taking the teasing of Bridges a bit too seriously, but I would rather focus on what he uses his voice to do than how it sounds. He used those dulcet tones to record a vote against marriage equality. He used his voice to vote for oil exploration off the west coast, threatening the Maui dolphin's habitat and our pristine beaches alike. And there are of course the 10 Northland bridges to discuss, if not drive on. We can assess his politics, and his character, and that will be enough for us to debate for a long time.

So, fellow comrades, is this really where we want politics to go? And if we're talking voices, do we actually want our leaders to all sound like the champagne-swilling class?

A good friend of mine made the point that perhaps it is the mismatch of it all that's causing such a fuss. A person who sounds like an everyday bloke, but with an image and voting record that doesn't fit. But Simon Bridges does sound like many in my community – perhaps we should be using our own voices to hold him to account.

- The Spinoff

Discover more

Opinion

Political Roundup: The case for Judith Collins

19 Feb 12:06 AM
New Zealand|politics

'I want to win': Mark Mitchell to contest National leadership

19 Feb 12:33 AM
New Zealand|politics

'Backing Judith' website taken down

19 Feb 01:53 AM
New Zealand|politics

Who's backing who in National's big race

19 Feb 04:00 PM
Save

    Share this article

Latest from New Zealand

New Zealand

Homicide investigation after woman dies in Hamilton vehicle incident

20 May 03:52 AM
Premium
Opinion

Simon Wilson: Obey the rules, Government tells Te Pāti Māori, but what about pay equity rules?

20 May 03:48 AM
New ZealandUpdated

Teen's track death: Transport bosses reject call to ban or slow trains after school

20 May 03:32 AM

The Hire A Hubby hero turning handyman stereotypes on their head

sponsored
Advertisement
Advertise with NZME.

Latest from New Zealand

Police arrive at fatal crash, charge survivor with firearms offences

Police arrive at fatal crash, charge survivor with firearms offences

20 May 04:06 AM

Police are investigating the events before the crash.

Hamilton community to farewell woman killed by vehicle at intersection

Hamilton community to farewell woman killed by vehicle at intersection

20 May 03:52 AM
Premium
Simon Wilson: Obey the rules, Government tells Te Pāti Māori, but what about pay equity rules?

Simon Wilson: Obey the rules, Government tells Te Pāti Māori, but what about pay equity rules?

20 May 03:48 AM
Teen's track death: Transport bosses reject call to ban or slow trains after school

Teen's track death: Transport bosses reject call to ban or slow trains after school

20 May 03:32 AM
Gold demand soars amid global turmoil
sponsored

Gold demand soars amid global turmoil

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • What the Actual
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven CarGuide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP
search by queryly Advanced Search