For thousands of Aucklanders, it has become something of a tradition to welcome the new year watching women in short skirts chasing little balls.
Grandmother Harriette Forbes, aged in her 60s, said her festive season "just doesn't feel complete" without attending the annual women's tennis tournament.
"I used to play tennis as a little girl, and watching these women play just brings back the good memories on New Year's and it makes me feel young again," Mrs Forbes said.
Kiwi tenor Geoff Sewell sang the national anthem yesterday to start the six-day event, and the former lead singer of pop opera group Amici Forever also entertained fans between games throughout the day.
Hundreds of bottles of bubbly and beer and strawberry punnets have been supplied for the tournament.
Last year, 54,000 attended the ASB Classic and the men's Heineken Open.
Director Karl Budge said the tournament was a "great place to socialise", a way of "enjoying the sun and celebrating summer".
Kiwi hopes were pinned on the country's top-ranked player, Marina Erakovic, he said.
Yesterday, former world No2 Svetlana Kuznetsova was knocked out by 63rd-ranked Dutchwoman Kiki Bertens, and teenage Canadian wildcard Eugenie Bouchard lost in straight sets to Russian Elena Vesnina.
Champion out in first round
The defending champion, Zheng Jie, was last night knocked out of the ASB Classic in straight sets in a shock first-round defeat.
Zheng was bundled out by an American, Jamie Hampton - beaten 7-5, 6-1.
Her departure came hours after that of former world No 2 Svetlana Kuznetsova, via an opening round three-set defeat to Dutchwoman Kiki Bertens.