Sheen on screen pimping bad boy Abarth

Charlie Sheen and Catrinel Menghia in the Abarth 500 ad 'House Arrest'. Photo / Supplied

Charlie Sheen is back on screen in the United States - but this time it's more about selling tweaked Fiats than boasting about tiger's blood and his porn star pals.

The ad spot, for the stroppy Abarth 500 is called 'House Arrest' and features Sheen blasting inside around a Hollywood mansion during a party attended almost exclusively by glamorous women.

After flying around the flashy mansion, the winning actor steps out the car wearing an ankle monitor bracelet before proclaiming: "I love being under house arrest."

The hard-partying former star of hit sitcom Two and a Half Men then turns to model Catrinel Menghia and asks "What do I get for good behaviour?".

Menghia also made a foamy appearance in the first American Abarth Commercial 'Seduction', which was a racy hit that offended viewers in the US.

It attracted over eight million views on YouTube, but has now been blocked on the video sharing site.

The Abarth 500 is a tuned version of the Fiat 500, the modern take on the delightful old Bambina.

Abarth has managed to squeeze a solid 118kW out the advanced-technology 1.4 litre engine, and it's this hard charging approach that Fiat global branding boss Olivier Francois says makes the car and Sheen's wild image a good fit.

"The Abarth 500 is the 'small but wicked' personality of the Fiat family and this spot captures that attitude and spirit," said Francois.

"The Abarth 500 is the bad boy of the Fiat vehicle line up and Charlie Sheen personifies the edgy and fun attributes of the Abarth 500 in 'House Arrest.'"

- NZ HERALD STAFF