"It will be no Wall of Jericho, with the throaty loud sounds of motorbikes. It will be no trumpets. The voices of din will not smash the traditions that we hold dear traceable back to the Treaty of Waitangi," Jones said.
It was a likely reference to the presence of Bishop Brian Tamaki and his Destiny Church followers, who were at the same time today holding a service at Te Tii Marae down the road from the Treaty Grounds.
Many of Tamaki's followers, the Tu Tangata Riders, arrived on motorcycles yesterday and the town of Paihia has echoed with the sound of loud bikes since.
It was a full house at the Treaty Grounds for the service, with every seat taken.
The service was led by Te Tai Tokerau Anglican Bishop Kito Pikaahu.
Before Jones' sermon, the Treaty of Waitangi was read in both English and Māori.
The English version was read by Christopher Williams, a great-great grandson of Henry Williams, a missionary who translated the Treaty into Māori ahead of its signing in 1840.
Jones' sermon began with a haka performed by a group of Ngāpuhi people - the same haka that was performed in front of the missionaries when the Treaty was signed by Ngāpuhi in 1840.
Jones said the haka, in a modern context, could be interpreted to mean that on one hand there were the traditions, customs and emblems of identity "which those of us who savour and love our country and love its site embedded in the Pacific, we must see that as something worthy of pursuit, struggle and eventually bequeathing to a new generation".
And then there were the realities of making our way in a modern world, he said.
Jones said he was speaking not as a politician, but "as a proud son of the North where the blood of the pioneers, the industriousness of the Dalmatians and the very good-humoured but unfortunately slightly large puku that should be of my Māori whānau, it all exists within Matua Shane Jones".