The west coast beach is regarded as notoriously dangerous; with a number of drownings, rescue incidents and near-misses reported over the years.
Police said today that the Police Eagle helicopter is now scanning the area twice a day. However, there is no further active search planned for today, a spokeswoman said.
The man lives in the Auckland region, a statement said.
“Police are supporting his family while he remains missing.”
On the day of the incident, lifeguards immediately got an inflatable rescue boat and two jetskis into the water, while others monitored on land.
The Police Eagle helicopter also carried out an initial aerial search of the area.
Authorities are appealing to members of the public who may have seen the man before the incident happened.
Can you help? Anyone with information is urged to contact Police on 105
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