That's despite extensive research showing school decile is not an indicator of quality - in fact lower decile schools frequently out-perform their higher-decile counterparts, once non-school factors are accounted for.
So if parents aren't gaining educational advantages for their children - why are they really avoiding those lower decile schools?
The decile system was created to help fund equity, not as a label of achievement or teaching quality. It's now considered an outdated tool which is at best a blunt indicator of poverty or disadvantage at a school. But a report by former Edgewater College principal Allan Vester found deciles are still used as a "synonym for quality", with high deciles used by real estate agents as a marketing tool for selling houses, and by schools as a drawcard to enrol more kids.
Vester also found a clear pattern that school size was related to decile - but it wasn't the absolute decile that was most important. Instead, the key predictor of parent's school choice was getting away from the lowest decile school in their area. What was considered a low decile in one area may be high in another.
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Ministry of Education roll return data for 2020 shows roughly twice as many kids now attend the highest decile schools as attend the lowest deciles. As low decile school rolls have fallen, roll-based funding has evaporated, leading to dilapidated classrooms and high staff turnover.
High decile schools can also draw on community resources to offer far more extracurricular activities, further stacking the deck against shrinking schools where the options on offer are limited. And as the Herald's data clearly shows, kids who live next door to each other scatter across the city as they get older, increasing transport congestion and weakening bonds with their own communities.